If you want to see Japan at its liveliest, a high-energy matsuri is the place to do it! The celebrations themselves vary widely depending on the occasion, but almost always involve spirited processions of participants vigorously chanting, dancing, and bearing massive, intricately-decorated mikoshi (portable shrines) or floats.

As if all of this weren’t enough, festivals in Japan are also one of the best places to sample an incredible array of unique, casual, and seasonal Japanese foods. To the surprise of many, street food is not very prevalent in Japan (unlike in many other parts of Asia). But at matsuri you’ll find the streets lined with yatai (food stall) after colorful yatai, offering a remarkable selection of healthy (and not-so-healthy) festival snacks.

This article was last updated on December 7, 2023

The Best Japanese Festivals: Our Favorite Matsuri

Japan has too many fantastic matsuri to include in one list, and some of the most delightful are unsung festivals held in small neighborhoods throughout Japan. In our guide to Japan’s festivals below, we provide an introduction to what we consider some of the best and most interesting Japanese festivals, including:

• Kyoto’s Gion Matsuri
• Osaka’s Tenjin Matsuri
• Aomori’s Nebuta Matsuri
• The Awa Odori festival in Tokushima
• And many more!

To help you find what you’re looking for, here is a quick table of contents for easy navigation:

• List of Upcoming Japanese Matsuri (Festivals)
• Tokyo’s Best Festivals: Matsuri in Tokyo
• Kyoto’s Best Festivals: Matsuri in Kyoto
• Japan’s Best Matsuri Beyond Tokyo and Kyoto
• Hanabi (Fireworks) Matsuri
• Honorable Mentions: Other Great Festivals in Japan
• More Japanese Matsuri Resources

List of Upcoming Japanese Matsuri (Festivals)

If you’re in the trip-planning process and curious whether your travel dates overlap with any great festivals, here is an up-to-date list of notable matsuri taking place throughout Japan (we update this list frequently).

Festivals take place year-round, with a number of the most prominent in summer. Japan’s summer is hot and muggy (read more about the seasons and weather in Japan), and the sultry weather lends itself well to the rambunctious atmosphere at many matsuri.

Festivals (Matsuri) in Japan in 2024

• February 4-11: Sapporo Yuki Matsuri Snow Festival (Sapporo)
• April 14-15: Takayama Spring Festival (Takayama)
• May 15: Aoi Matsuri (Kyoto)
• May 17-19: Sanja Matsuri (Tokyo)
• Month of July: Gion Matsuri (Kyoto) (Main parades, evenings of July 17th and 24th)
• July 24-25: Tenjin Matsuri (Osaka)
• July 27: Katsushika Noryo Fireworks Festival (Tokyo)
• July 27: Sumidagawa Fireworks Festival (Tokyo)
• August 2-7: Nebuta Matsuri (Aomori)
• August 3: Edogawa Fireworks Festival (Tokyo)
• August 3: Naniwa Yodogawa Fireworks Festival (Osaka)
• August 12-15: Awa Odori (Shikoku)
• August 13-15: Hokkai Bon Odori (Sapporo) (15th day of the 7th lunar month; lasts for three days)
• August 16: Kyoto Gozan Okuribi, aka Daimonji Festival (Kyoto)
• October 9-10: Takayama Fall Festival (Takayama)
• October 22: Kurama Fire Festival (Kyoto)
• October 22: Jidai Matsuri (Kyoto)
• November 5, 17, & 29: Asakusa Torinoichi Fair (Tokyo) (Held on Days of the Rooster in November; Days of the Rooster occur every 12 days throughout the month)
• December 2-3: Chichibu Yomatsuri (Saitama)

Tokyo’s Best Festivals: Matsuri in Tokyo

We begin with a selection of Tokyo’s best festivals.

Kanda Matsuri (Kanda Myojin Shrine, Tokyo)

Kanda was a key central district of Edo (and remains so in present-day Tokyo), and Kanda Matsuri is known as one of Tokyo’s big three festivals.

It takes place only in odd-numbered years (alternating with the Sanno Matsuri) and technically lasts an entire week, although the main parade occurs on the Saturday closest to May 15th, when over 300 people — bearing 100 mikoshi — march through the streets of central Tokyo.

This shinto festival began as a celebration of Tokugawa Ieyasu’s victory at the battle of Sekigahara, and continued as a show of wealth for the new Edo period shogunate.

Over time, the festival has come to represent prosperity for the residents, and it’s quite a spectacle to observe as the parade of portable shrines, musicians, priests on horseback, and dancers make their way through the streets, blessing local onlookers. The procession ends at Kanda Myojin Shrine.

Sanja Matsuri (Asakusa Shrine, Tokyo)

Sanja Matsuri is another boisterous shinto festival, held on the third Sunday of May (and preceding Friday and Saturday) in Tokyo’s old-fashioned Asakusa district.

The Sanja Matsuri – which draws around 2 million visitors over three days, and is considered the largest shinto festival in Tokyo – honors the three founders of Senso-ji Temple, who are enshrined in the Asakusa Shrine next door to the temple.

As the story goes, the three founders dedicated their lives to Buddhism after catching a small statue of the Boddhisatva Kannon in Tokyo’s Sumida River while fishing one morning, back in the 7th century. While the festival has possibly been around in some form since around that time, the shrine itself has only been around since 1649.

There are plenty of games and food to be enjoyed, and the festival itself is known for being relatively raucous. The streets are flooded with flute players, taiko drummers, and people chanting. On Sunday, at the height of the festival, three mikoshi — each with the spirit (kami) of one of the founders — are energetically carried through the streets before being laid back in their place of rest at Asakusa Shrine. It is said that the louder the chanting and music, and the more roughly the mikoshi are shaken, the more good luck will be bestowed upon the neighborhoods they pass.

Kyoto’s Best Festivals: Matsuri in Kyoto

Below is a small sampling of our favorite festivals in Kyoto.

Aoi Matsuri (Kamigamo Shrine, Kyoto)

Also referred to as the Kamo Matsuri, the Aoi Matsuri is an ornate, elegant festival with a procession from the Kyoto Imperial Palace to the Kamo Shrine in the north of the city. Participants dress in the elaborate style of the the Heian period (794-1185), with some on horseback and in ox-drawn carriages, and others on foot while playing Heian court music.

The origins of the Aoi Matsuri actually predate the Heian period, and it may have begun in some form as early as the 6th century, when Emperor Kinmei would deliver offerings to the Kamo Shrine in the hopes of warding off natural disaster. Eventually, this evolved into an elaborate procession during the height of the Heian period. The festival’s name comes from the hollyhock (aoi) that adorns the costumes and carriages of the participants, once considered good luck charm against natural disasters.

The Aoi Matsuri’s procession begins at the Imperial Palace at 10:30 am, and finally arrives at Kamigamo Shrine at around 3:30 pm. In addition to the parade, there are also equestrian races and events in the preceding days.

Gion Matsuri (Yasaka Shrine, Kyoto)

Gion Matsuri is perhaps Japan’s best-known festival, and possibly the largest as well. It has a long history (dating back to the year 869) and lasts the entire month of July, culminating in a parade of floats — the Yamaboko Junko — on July 17th.

Although there are festival-related events throughout the month, the main festivities occur on the day of the Yamaboko Junko (July 17th) and on the three evenings before (known as the yoiyama evenings).

“Yamaboko” refers to the two types of floats: the smaller yama floats and the massive hoko floats. Hoko floats can be up to several stories (around 25 meters) in height, and can weigh as much as 12 tons carrying festival participants. The festival floats are elaborately decorated with gorgeous tapestries and paper lanterns, and hoko floats require around 40 people to pull them through the streets.

During the yoiyama evenings, streets are closed and packed with people enjoying yatai (food stalls), performances, traditional music and costumes, and possibly even spotting geiko and maiko. This is a chance to enjoy the impressive festival floats up close, and a special opportunity to see Kyoto residents let loose!

Another fascinating aspect of the yoiyama evenings is the concurrently-held Byobu Matsuri (“Folding Screen Festival”), during which many Kyoto families open the entryways of their homes to the public, offering a glimpse of precious family heirlooms.

There is also a slightly smaller parade (with fewer floats) that takes place on July 24th, and it too is preceded by its own yoiyama nights of revelry.

Japan’s Best Matsuri Beyond Tokyo and Kyoto

Attempting to narrow all of Japan’s festivals down to a list of the best is a fool’s errand, but here is a small sampling of our favorites.

Nebuta Matsuri (Aomori Prefecture)

Nebuta Matsuri, held in the northern prefecture of Aomori, is one of Japan’s most visually striking festivals. During the Nebuta Matsuri, the streets of Aomori City come alive with breathtakingly vibrant lantern floats, which can take up to a year to build.

The magnificent floats — depicting imposing gods, warriors, kabuki actors, animals, and even TV celebrities — are made with washi (Japanese paper) and lit from the inside. Accompanying the floats are groups of dancers, taiko drummers, flutists, and other musicians.

All festival-goers are invited to join in the lively procession of dancers, provided they wear the traditional haneto dancer’s costume (readily available throughout the city).

Unlike most festivals, the Nebuta Matsuri features parades on every evening of the festival week, with the exception of the final day, when the parade is held in the afternoon.

Sapporo Yuki Matsuri (Snow Festival, Sapporo, Hokkaido)

As featured in our article on the top reasons to visit Japan in winter, every February the city of Sapporo — Hokkaido’s largest city — plays host to Sapporo Yuki Matsuri, one of the world’s great snow and ice festivals.

Renowned for its awe-inspiring ice and snow sculptures, the Sapporo Snow Festival (which dates back to 1950) attracts more than two million visitors a year. The painstaking effort and creativity that goes into each of the sculptures can be enjoyed by day, and they are even more magical in the evenings when they are beautifully illuminated.

Apart from the snow architecture, the Yuki Matsuri features a variety of events for young and old, including concerts, an international snow-sculpting competition, culinary happenings, snowball fights, snow slides, ice bars and much more.

Takayama Matsuri (Takayama, Gifu Prefecture)

Takayama’s Spring and Autumn Matsuri are among the most beautiful festivals in Japan, in great part thanks to their venue: the lovely and historic town of Takamaya in the Japan Alps.

Takayama is renowned throughout Japan for its highly-skilled craftspeople, and their handiwork is on stunning display in the spectacular festival yatai (apart from referring to food stalls, the word yatai can also refer to parade floats as it does here). The yatai are constructed with intricately carved wood, lacquer art, detailed metal work, woven textiles, and fully moving giant marionettes (karakuri ningyo).

The wheeled floats are masterpieces, but the real treat is watching the daily performances of the puppets, moved by dozens of strings and pushrods, operated from inside the float by a master puppeteer.

Takayama’s Spring festival (Haru no Takayama Matsuri) is held to pray for a great harvest after planting season, and takes place in southern Takayama at Hie Shrine (also known as Sanno Shrine). The Autumn Festival (Aki no Takayama Matsuri) gives thanks for the crops that have been harvested, and takes place in northern Takayama around the Hachiman Shrine.

Both festivals are equally worthwhile, showcasing the inimitable yatai, along with a magical evening procession (yomatsuri) on the first evening of each festival. When dusk falls, the floats — led by costumed dancers and musicians — are lit with hundreds of lanterns and pulled through the streets of Takayama, traversing the town’s picturesque bridges.

Tenjin Matsuri (Tenmangu Shrine, Osaka)

Tenjin Matsuri (“Festival of the Gods”) is an exuberant celebration that takes place at the end of July in the lively city of Osaka.

The festival celebrates Sugawara no Michizane, a poet and scholar from the Heian period who is deified at Osaka’s Tenmangu Shrine. During the procession, this patron god of art and education is paraded in his mikoshi alongside participants who include lion and umbrella dancers, musicians, goblins on horseback, and many more.

People from Osaka are known for being fun and outgoing, and while Tenjin Matsuri is a storied traditional festival with over 1,000 years of history, the atmosphere during the festival is pure fun, with endless food stalls and festive partying in the streets.

The festival peaks on its second day, when 3,000 people — outfitted in Heian period attire — proceed through the streets, then board torch-lit boats that continue along Osaka’s Okawa River. The evening culminates with a dazzling fireworks display over the flaming boats floating on the river.

Awa Odori (Tokushima, Shikoku)

The Awa Odori (Awa Dance) festival originated in rural Tokushima (formerly known as Awa Province), on the island of Shikoku.

Story has it that it dates back to the late 16th century when the feudal lord of Awa held a giant celebration at the opening of Tokushima castle. After drinking throughout the night, the attendees are said to have begun drunken singing and dancing, while musicians played a simple, syncopated beat. This became a lively annual event, and one of Japan’s most fun-loving matsuri.

Despite its somewhat remote location (we feature Shikoku in this post about great off-the-beaten-path destinations), Awa Odori draws over a million visitors to Shikoku each year.

The festival features fantastic traditional costumes, a dynamic (if stylized) dance, and highly energetic singing, chanting, and instrumentation. More than anything, it’s at its core a very friendly and colorful dance competition.

The procession is comprised of teams of dancers. Each team has its own unique costumes and spin on the traditional dance. The atmosphere is party-like, and the dance is known as the “fool’s dance.” The lyrics say it all: “The dancers are fools, and the people watching are fools. Since everyone is a fool, why not dance!”

For those who can’t make it all the way to Tokushima, it’s worth trying to catch the Tokyo version of Awa Odori, which has been held in Tokyo’s Koenji neighborhood since the 1950s.

While smaller than the original incarnation in Shikoku, even Tokyo’s version of Awa Odori has grown to attract over a million visitors each year. The Koenji neighborhood where it is held is a laid-back area just west of Shinjuku, known for its great food and drink, music venues, and vintage shops.

Chichibu Yomatsuri (Chichibu Shrine, Saitama Prefecture)

Held about 90 minutes from Tokyo, the Chichibu Yomatsuri is one of Japan’s most impressive float festivals, featuring human-powered floats that can weigh up to 20 tons. In fact, the intricately-carved floats are so large that they double as kabuki stages during the day.

A yomatsuri (night festival), the Chichibu Yomatsuri is famous for the brilliant display of lanterns covering the floats, which are accompanied by taiko drummers, flute players, and mikoshi from the 2,000-year-old Chichibu Shrine.

At the festival’s climax, the floats are pulled to the top of a slope, and the night concludes with a two-hour fireworks display – a rare treat in winter.

Hanabi (Fireworks) Matsuri

If you’re braving the heat and visiting Japan in summer, you may have the chance to attend one of the country’s dazzling hanabi (fireworks) matsuri. As anyone who has spent much time in Japan knows, fireworks are elevated to an art here, and hanabi artisans take their jobs seriously!

Throughout the summer hanabi festivals take place all over the country, and range from major events in cities like Tokyo and Osaka to regional and local displays in smaller communities. Like other matsuri, these festive celebrations are a great opportunity to relax, spend time with friends and family, and indulge in cold drinks and festival food.

Here is a short list of some of Japan’s most notable hanabi matsuri. Especially if you’re planning to attend a popular fireworks event, make extra sure to arrive early to secure a good spot!

Sumidagawa Fireworks Festival

Tokyo’s biggest hanabi event (usually attended by over one million people), with two different programs and venues, both along the Sumidagawa (Sumida River).

Edogawa Fireworks Festival

Another of Tokyo’s largest fireworks shows, held on the Edogawa (Edo River). The festival itself is around Senso-ji Temple in Tokyo’s Asakusa neighborhood.

Katsushika Noryo Fireworks Festival

Smaller in scale than Tokyo’s larger hanabi festivals, this matsuri is a good option if you want to ensure a good view. En route to the fireworks viewing area, walk through the old-fashioned streets leading to Shibamata Taishakuten Temple.

Naniwa Yodogawa Fireworks Festival

One of Osaka’s most iconic summer events, this festival is organized and run entirely by volunteers. The hanabi display is best known for showcasing its special, hand-made fireworks.

Honorable Mentions: Other Great Festivals in Japan

We couldn’t resist including a few honorable mentions, but there are countless more, as well!

Omizutori (Todaiji Temple, Nara)

During the beautiful Omizutori, every evening after sunset, priests carrying burning torches climb up to the balcony of Todaiji Temple’s Nigatsudo Hall. In addition to the beauty of the spectacle, and lovely views over Nara from Nigatsudo, the falling embers are said to grant the attendees below a safe year ahead.

Kanamara Matsuri (Kanamaya Shrine, Kawasaki)

The infamous Kanamara Matsuri (“Festival of the Steel Phallus,” most commonly known by its more colloquial name) is held in the city of Kawasaki, immediately south of Tokyo. Befitting its theme, you will find “unusual” mikoshi, candy, and trinkets, all modeled after symbols of fertility. The festival is a light-hearted and lively affair, and charitably donates proceeds to AIDS/HIV research.

Kanto Matsuri (Akita Prefecture)

As part of the Kanto Matsuri (“Pole Lantern Festival”), performers balance giant bamboo poles strung with lanterns, while drummers and other musicians play alongside. The festival’s highlights are the night parades, when the lanterns are lit with candles, and the incredible balancing acts illuminate the night.

Nagasaki Kunchi (Suwa Shrine, Nagasaki

Nagasaki Kunchi celebrates the Dutch and Chinese influences on the historic and cosmopolitan city of Nagasaki. Various neighborhood districts take part, with performances representing the cultural influences on this Japanese melting pot, including Chinese lion dances large ship-shaped floats. Though the main performances have paid seating, there are some free-seating events held throughout the city.

Jidai Matsuri (Heian Shrine, Kyoto)

Kyoto’s Jidai Matsuri (“Festival of the Ages”) takes you back in time through Kyoto’s thousand-year-reign as the capital of Japan. Over 2,000 samurai warriors, Heian court princesses, geisha, and other historically significant characters form a procession from the Imperial Palace to Heian Shrine in this photogenic reenactment of Kyoto’s storied history.

More Japanese Matsuri Resources

Hopefully you’re now excited to visit Japan and attend a dynamic matsuri or two!

Please keep in mind that for many of the above festivals — especially the most popular, such as the Sapporo Yuki Matsuri and the Takayama Festivals — significant advance planning is essential, as it’s not uncommon for accommodations to sell out months in advance.

For even more information on Japanese festivals, we also recommend the excellent Japan-Guide’s overview of festivals in Japan, and the useful Japan Atlas’ guide to Japanese festivals.

The post Japan’s Best Matsuri (Festivals) appeared first on Boutique Japan.

Experiencing Japan’s cultural festivities can be unforgettable, but the timing of your visit is key. With sixteen public holidays and over 200,000 local festivals held throughout the year, it’s essential to be aware of how Japanese holidays may affect your travels – both in the planning process and once you’re in-country.

This article was last updated on December 7, 2023

Should You Plan Your Trip Around Japanese National Holidays?

Those who love the excitement of a country’s local traditions may relish the chance to get involved with national holidays, but if you’re less keen on big crowds and booked-out destinations, it’s good to know how your trip might be impacted by certain dates. 

Perhaps most importantly, if you plan to visit during Japan’s busiest holidays and tourist seasons (like cherry blossom season, Golden Week, and the New Year’s period), services will be in high demand and short supply – this goes for accommodations, transport, and the best local guides. 

Popular destinations and activities will be predictably congested during busy times of year, but with some extra effort, it’s still possible to limit your time spent in dense crowds. Plan to explore tourist spots during off-peak hours, and experience Japan’s lesser-known, yet equally remarkable destinations (read about our favorite off-the-beaten-path places in Japan for inspiration).

This article explores the Japanese holidays with the most potential to impact your travel plans. And because we think you should never pass up a chance to visit Japan, we’ll include some tips to help you enjoy your trip, even if your dates overlap with peak travel periods.

If seasonal weather is also a factor in choosing your travel dates, read our guide on the best times of year to visit Japan.

List of Upcoming Japanese National Holidays

Before diving into more detail about some of Japan’s most notable peak travel periods, here is a short list of the country’s national holidays.

National Holidays in Japan in 2024

• December 31 to January 3: New Year’s Holidays. Japanese families prepare for the New Year with traditional meals, games, and gifts. When it comes, they pray for good fortune for the year ahead.
• January 1: New Year’s Day (Shogatsu). Locals rise before dawn to watch the first sunrise of the year, and visit shrines to pray for good fortune in the days and months ahead.
• January 8: Coming of Age Day (Seijin no hi). Boys become men and girls become women, on a day of celebration for everyone turning 18 between April 2 of the previous year and and April 1 of the current year. 
• February 11: National Foundation Day (Kenkoku kinenbi). A celebration of the folkloric founding of Japan over 2,500 years ago by the mythical Emperor Jimmu. This was a major holiday in imperial Japan pre-WWII, but nowadays it gets little attention.
• February 23: Emperor’s Birthday. The birthday of Emperor Naruhito, the current and 126th emperor of Japan. Crowds gather at Tokyo’s Imperial Palace to catch a glimpse of the royal family on the balcony.
• March 20: Spring Equinox Day (Shunbun no hi). An ancient celebration marking the official beginning of spring. People will typically clean out their houses in preparation, and sweep the tombstones of their ancestors. 
• April 29 to May 5: Golden Week Peak Travel Days. A cluster of holidays which results in a full week of vacation. This is one of the most difficult times to travel in Japan.
• April 29: Showa Day (Showa no hi). A commemoration of the birthday of Emperor Showa, the 124th ruler of Japan who reigned from 1926 to 1989. It’s a designated day of reflection upon the historic events which defined his reign.
• May 3: Constitution Memorial Day (Kenpo kinenbi). A celebration of Japan’s modern post-war constitution coming into effect in 1947. The government’s National Diet building opens its halls to the public on this day.
• May 4: Greenery Day (Midori no hi). A day celebrating Japan’s deep cultural connection with nature. Trips to public parks or temple gardens are a common way to celebrate.
• May 5: Children’s Day (Kodomo no hi). This day is dedicated to the little ones. Families adorn their houses with streamers decorated as koi carp, and children dress up in traditional kimono to visit temples.
• July 15: Ocean Day (Umi no hi). A relatively new holiday for appreciation of the oceans and their bounty. Locals escape the summer heat with a day of swimming and sunbathing by the seaside.
• August 12: Mountain Day (Yama no hi). Mountain Day is the newest Japanese public holiday, celebrated for the first time in 2016. However, Japan’s reverence for its mountains goes back millennia. Hiking and trekking are two obvious ways to celebrate.
• August 12-16: Obon Peak Travel Days. Japanese people welcome back the spirits of their departed ancestors with lamps and offerings. Some regions actually celebrate Obon one month earlier, according to the lunar calendar.
• September 16: Respect for the Aged Day (Keiro no hi). A day to formally express Japanese culture’s respect and love for the elderly. It began in 1948 as a local tradition in a small town, then quickly spread across Japan, becoming a holiday in 1966.
• September 23: Autumn Equinox Day (Shubun no hi). The official start of fall, when Japanese people will once again sweep the tombs of their ancestors, or relax outdoors with some snacks. 
• October 14: Health and Sports Day (Taiiku no hi). A holiday commemorating the start of the 1964 Olympic Games in Tokyo. This is typically when schools will hold their annual sports days, and companies organize activities for their staff.
• November 4: Culture Day (Bunka no hi). Japan’s Culture Day commemorates the history and beauty of Japanese art. The emperor awards the prestigious Order of Culture medals to noteworthy Japanese artists and writers on this day.
• November 25: Labor Thanksgiving Day (Kinro kansha no hi). Originally an ancient festival to celebrate the fall harvest, this is now dedicated to all the workers of Japan. School children will typically make cards and hand them out to public sector workers.

Japan’s Most Notable Peak Travel Seasons

Expanding on the above, here is an introduction to Japan’s most crowded times of year for travelers.

Oshogatsu (New Year’s Holidays)

Around December 29 to January 3

The first day of the new year is an incredibly important holiday throughout Japan. According to tradition, on January 1 all households are graced by the arrival of Toshigami, the Shinto god who brings good luck for the coming year ahead. The arrival of this auspicious visitor marks the beginning of oshogatsu (the first month of the year) and is typically celebrated with family at home. 

Oshogatsu is a peaceful and contemplative holiday, and in preparation, most companies in Japan will close for a few days, from around December 29 until around January 3. The roads and railways are busier at the start and end of this period, as many city dwellers flock to their hometowns and back again.

A key factor to consider at New Year is that many shops, restaurants, markets, and other places of interest will close during part or all of this period from around December 29 to January 3. So for this roughly week-long period, travelers might find their options are limited.

In major city centers, some big brand stores and chain eateries remain open, though many will be closed. Hotel bars and restaurants are usually open for business throughout the holiday to sustain travelers, so you can still enjoy the festivities in a traditional city like Kyoto or Kanazawa.

At the same time, temples and shrines will be enjoying some of their busiest days of the year. Oshogatsu is actually an excellent time to see Japanese holiday traditions in action, as locals head out for hatsumode (the first shrine visit of the year). Expect large crowds at the most popular shrines, where queues to pray at the main altars can run upwards of an hour.

What about Japan’s famous ski destinations, such as Hokkaido and the Japan Alps? One of the main draws of winter in Japan is the country’s legendary powder, which draws skiers and snowboarders from around the world. Just keep in mind that late December and early January are still considered a bit early for peak powder conditions — and unsurprisingly, this is a very crowded time of year at winter resorts throughout the country.

If you’d prefer to escape the hustle and bustle of the city or popular resorts entirely, New Year’s can be a fantastic time to retreat into nature with a stay at a remote rural ryokan (complete with soothing onsen hot springs). Just be sure to book well in advance, as this is a popular way to enjoy the holiday for both locals and visitors alike.

If you’re considering a Japan trip around the New Year’s period, you’re likely to experience:

• A unique and traditional Japanese New Year experience in more traditional cities such as Kyoto and Kanazawa
• Lively countdown parties in Tokyo, Osaka, and other major cities
• Travel congestion, heightened demand (and prices), and many shops and restaurants closed from around December 29 to January 3

Chinese New Year

Typically late January or early February

An important holiday throughout Asia, the exact dates of Chinese New Year vary from year to year (here is a guide). While Chinese New Year is no longer a Japanese holiday, it’s still celebrated by many in Japan, particularly in cities with large Chinese populations. 

Chinese New Year is also an extended holiday period for people around the region: Japan is typically filled with tourists, making it a very crowded (and correspondingly expensive) time of year to visit.

If your travel dates happen to overlap with Chinese New Year, aim to skip the crowds by visiting tourist sites early in the morning, or avoiding prime hotspots altogether. That said, if you happen to be in a city like Yokohama or Kobe (two cities with prominent Chinese districts), it’s worth visiting for the lively celebrations.

If you’re considering a trip to Japan during Chinese New Year, you’re likely to experience:

• Main tourist destinations become extremely crowded
• Lesser-known attractions and destinations generally less affected
• Celebrations in Yokohama Chinatown and other areas
• Hotel prices increase due to high demand in major destinations

Cherry Blossom Season

Mid-March to early April (exact dates vary) 

In the common imagination is there anything more quintessentially “Japan” than the cherry blossoms? Every year, people across the country flock to parks and riverbanks, with picnic blankets and sake bottles in hand, to enjoy the fleeting spectacle of sakura blossoms beautifully fluttering in the breeze.

Cherry blossom viewing is an extremely popular Japan bucket list item, and unsurprisingly the country is flooded with tourists each spring (it’s also a popular time for honeymoons to Japan, as the blossoms create an effortlessly romantic backdrop).

However, these scenes only last for around a week or two each spring – and it’s nearly impossible to predict in advance exactly when the blossoms will bloom and peak.

The annual sakura bloom is particularly beloved for its ephemeral nature, and the way it challenges visitors to find beauty in impermanence. Of course, this isn’t too practical when you’re planning a trip to Japan months in advance. Luckily, there are various ways to try and estimate when the blossom will appear.

Broadly speaking, cherry blossom season runs from around mid-March to early April, reaching its peak about one week after the first buds begin to open. However, geography also plays a part: the south of Japan gets the first blooms as the warm weather arrives, and this gradually rises northwards through the country with Hokkaido, Japan’s northernmost island, not seeing blossoms until May.

Partly because cherry blossom season also overlaps with spring break for many travelers from North America and Europe, spring is by far one of the most expensive and crowded times of year to visit Japan. The price surges vary from year to year, but in some years (and at some luxury hotels and ryokans), it’s not unheard of for prices to increase by double or more. It’s also essential to plan well in advance — many of the best small boutique hotels and ryokans book up farin advance. 

If you’re considering a trip during cherry blossom season, you’re likely to experience:

• Awe-inspiring natural beauty, hanami (sakura viewing), and the unpredictability of Mother Nature
• By far one of the busiest times of year to visit Japan
• Relatively exorbitant prices for accommodations and flights

Golden Week

Around April 29 to May 6: see here for exact dates by year.

Thanks to a series of four national holidays occurring within a single week, Golden Week is one of the country’s busiest holiday periods. With the extended vacation, domestic tourists take full advantage of the opportunity to travel. 

Amidst this increased activity, the cost and availability of transport, attractions, and accommodation across Japan are all impacted. 

There’s no need to mince words. If you can avoid Golden Week, it is best avoided. However, if your dates are set, then booking as far ahead as possible is the best strategy for Golden Week travels: expect trains, flights, and hotels to sell out. International flights to and from Japan can also be affected during Golden Week, as some locals take the opportunity to travel overseas.

If you’re already in Japan for Golden Week, staying in your current location may be preferable to joining the crowded transport options. There are many celebrations that take place – activities and parades, festivals and themed events, exhibitions and lectures – but waiting times at popular attractions will take much longer than usual and will, of course, be crowded.

You can also capitalize on the flurry of concentrated activity and venture further afield. Rural regions and lesser-known towns don’t receive nearly the same number of visitors as the major cities do, so why not head for some fresh air in the idyllic Japanese countryside?

If you’re considering a trip to Japan during Golden Week, you’re likely to experience:

• One of the busiest times of year for domestic travel in Japan
• Off-the-beaten-path regions can be less affected by the surge in travel volume
• Pleasant spring weather
• Prices for flights and accommodation can skyrocket, with crowded attractions and trains, and traffic congestion, particularly at the start and end of the week

Obon

Around August 13th to 16th (extends throughout mid-August)

After New Year and Golden Week, the Buddhist festival of Obon is the third busiest Japanese holiday period, and is a time to honor the spirits of the ancestors. According to tradition, for a brief time in the middle of August the spirits of the dead return to the world of the living. During this time, Japanese people typically return to their hometowns to tend to family graves and light lanterns said to guide the ancestral ghosts back home. 

Obon is a time of great celebration which plays host to some of Japan’s best matsuri. Across the country, Bon Odori festivals featuring boisterous parades of dancers and drummers take place to welcome back the dearly departed.

One of the largest and most famous of these is Awa Odori in Tokushima Prefecture, which sees 100,000 performers take to the streets over the course of four days.

As with New Year’s, the main downside of Obon is huge congestion on the roads and railways as people all rush to their hometowns at once. This is especially pronounced in the immediate lead-up to the main dates and directly after.

If planning a trip during the height of the Obon festival period, it’s best to avoid intercity trains and highways during the busiest travel days if possible. Tourist sites aren’t too affected, but hotel prices do go up as the festival approaches.

If you’re considering a trip to Japan during Obon, you’re likely to experience:

• Streets come alive with traditional Bon Odori festivals
• Less disruption to attraction availability than other peak times
• Travel congestion, especially around Aug 11-13 and 16
• A spike in accommodation prices
• Very hot and humid weather

Silver Week

Around September 19 to 23 (only certain years)

Silver Week is another cluster of Japanese holidays that result in five full days of rest and relaxation. There’s just one catch: it’s a pretty rare occurrence. Unlike Golden Week’s annual iteration, Silver Week requires a particular combination of holiday dates for citizens to gain maximum time off. 

The two public holidays in question – Respect for the Aged Day, held on the third Monday of September, and the Autumn Equinox on September 23 – need to have a single weekday gap between them. In the years when this occurs, the Japanese government fills the gap with a bonus day off, and when combined with the weekend there are five days of holiday. 

Silver Week isn’t a priority concern for travelers for the time being, unless you’re planning your trip well in advance: the next time a full Silver Week comes into alignment is 2026.

Just like Golden Week, Japanese people take this opportunity to travel, meaning larger crowds and higher demand across the board. The same rules also apply here as to Golden Week: book everything as early as possible, and be prepared to pay higher prices for accommodation.

The disruptions during a normal year won’t be anywhere near as significant as in a ‘true’ Silver Week in Japan, but it’s still worth marking these — and any other relevant holidays — on your trip calendar. Take a look down below for a full list.

If you’re considering a trip to Japan during Silver Week, you’re likely to experience:

• Rural regions less affected by the high demand
• A surge in prices for flights and accommodations
• Top attractions and trains will be crowded or sold out
• It won’t be a major concern until 2026

Start Early to Plan Your Ideal Trip During a Peak Holiday Season

Although there are certainly calmer times of year to visit, you’ll still have a wonderful trip if traveling during a Japanese holiday: all it takes is a little more planning and flexibility.

Of course, a helping hand from Japan travel experts can take the stress out of overcoming these hurdles. Boutique Japan’s bespoke trip designing service can help you create a unique itinerary catered to your personal tastes and the exact time of year you’ll be traveling. 

Our low-volume approach and established local networks help us plan extraordinary custom travel experiences year-round. 

The post Major Holidays and Peak Travel Seasons in Japan appeared first on Boutique Japan.

If you are incredibly organized and detail-oriented, and passionate about immersive travel, you may be the perfect fit! Relevant experience in a comparable position in the travel industry is required.

• Who Are We?
• Who Are You?
• Essential Skills and Experience
• Tasks and Responsibilities
• Important Details
• Apply

Know someone that’s perfect for this job? Please share this post with them!

Who Are We?

Boutique Japan is an award-winning travel company that specializes in crafting bespoke journeys for travelers from around the world.

Along with the unique experiences we offer, it is our extreme attention to our clients’ interests, priorities, and preferences that helps us ensure that each of our travelers has an amazing trip.

We love what we do, and are passionate about treating every task and interaction with a highly personalized approach.

Learn more about our team!

Who Are You?

You are a highly motivated luxury travel specialist seeking an exciting new opportunity alongside a tight-knit group of enthusiastic travel obsessives.

You are passionate about travel, and realize that a huge amount of time and energy goes into planning meticulously arranged itineraries. 

As an experienced and talented travel industry professional, you’re equally at ease with luxury travelers looking for white-glove service, as with adventurous high-end travelers seeking off-the-beaten-path experiences.

You will take on a challenging role at a dynamic US-based company, work on a remote basis, and live and breathe travel (both via Boutique Japan and our sister brand, Boutique Explorer).

Essential Skills and Experience for the Role

This role is not for everyone, and if you are not the most organized person you know, please consider applying for a different role with us in the future (bookmark our Careers page).

Assisting and communicating with clients, while coordinating the behind-the-scenes workings of complex bespoke itineraries, is no easy feat.

This position requires a uniquely keen attention to detail, and an extraordinary ability to prioritize from a big-picture perspective. Essential skills and characteristics include:

• At minimum 2-3 years of experience in a comparable position in the travel industry
• Native-level English fluency and superb writing and communication skills
• Familiarity and ease with a wide range of software and apps
• Extraordinary client care skills, and a refined ability to treat each interaction with a personalized approach
• Extensive world travel experience, and a palpable enthusiasm for travel and adventure
• The ability to focus single-mindedly on the task at hand, while simultaneously managing numerous projects (and the calm perspective to prioritize wisely)
• A level of attention to detail and conscientiousness that occasionally makes others wonder why you care so much, coupled with the ability to take a step back and see the big picture
• An intrinsic desire to do great work, and track record of being able to manage yourself (we will support you, but you must be self-motivated to excel)
• A constant desire to improve yourself, personally and professionally
• The humility and honesty to admit when you don’t know something, combined with the resourcefulness to help you find solutions to challenging questions and requests

Tasks and Responsibilities

As a member of our Operations team, you will help provide our travelers with a seamless, worry-free, and wonderful experience, from the moment they book their trip until after they’ve returned home.

Your role involves managing the behind-the-scenes details and logistics of complex itineraries, and providing extraordinary hospitality to our clients through frequent email and telephone interactions.

You will work on a variety of tasks, depending on the evolving needs of our Operations team, and this is a sampling of the types of tasks you will handle:

• Manage and prepare complex custom itineraries to ensure seamless experiences for our clients
• Provide warm, human, and exceedingly professional care to our travelers (primarily via email and telephone)
• Compile trip documentation, including pre-departure information, and field client questions using your expertise, research, and resourcefulness
• Proofread minutely detailed itineraries to ensure both complete accuracy and appealing trip flow
• Communicate with guides, hotels, ryokans, and other suppliers to refine and coordinate highly customized services
• Edit and compose detailed itinerary descriptions, in part by skillfully piecing together existing copy from our internal database
• Manage complex trip budgets, and uphold exceptional levels of organization in record keeping and updates to internal files and documents
• Collaborate closely with colleagues throughout the post-booking and pre-trip process to ensure even seemingly small details are thoroughly conveyed (and don’t fall through the cracks)
• Adhere to internal deadlines as it applies to client contact and proactive outreach

As a member of our small and nimble team, you will also have the chance to play an active role in continually “leveling up” how we do things, and thus help shape the ongoing evolution of our company. This applies to everything from administrative processes, to how we interact with each other as a remote team, and of course our travelers’ experiences!

Important Details

This is a challenging role, and you will be working full time. But you won’t be working from a cubicle (unless cubicles are your thing), because the position is remote.

Your Location

Boutique Japan has been a US-based distributed company since we started in 2013, and this is a remote job for a US resident. As a close-knit team, we communicate with one another via various tools, and meet for inspiring in-person retreats on average one to two times a year.

But as appealing as it can be to some people, we won’t sugarcoat it: remote work is not for everyone. Many people prefer the structure and interaction of in-person office positions, and remote work can be lonely. So if you get the feeling that remote work might not be ideal for you, please trust your gut.

We are results-oriented above all, and while we will provide plenty of guidance and support (we want you to thrive), you must have a proven track record of successfully managing yourself.

Your Schedule

This is a full-time job of 36 hours per week, with full days (i.e., 8 hours) Monday through Thursday, and half-day Fridays.

As a US-based company, we work primarily during North American business hours, and our regular business hours are Monday to Thursday, 9 am to 5 pm (US Central Time), along with half-days on Fridays. There may also be times when you need to coordinate your schedule to speak with colleagues, travelers, and vendors located in other time zones, which may require some flexibility on your part.

Compensation, Benefits & Perks

Pay will be commensurate with skills and experience. Provided you excel in the role, you will have the opportunity to increase your level of responsibility and compensation.

To complement your pay, we offer the following benefits and perks:

• The chance to work on a fun and dynamic team, in a company where there is room for you to grow and make a significant impact
• The opportunity to work remotely
• A human schedule that prioritizes results and deliverables
• Health and dental insurance
• 401(k) with up to 4% company match
• Generous paid time off, sick leave, plus US national holidays
• Fun and productive in-person team meetups (past locations have included Japan, Mexico City, Joshua Tree National Park, and more)
• An annual FAM trip beginning in the second year of employment

Know someone that’s perfect for this job? Please share this post with them!

I’m Ready to Apply! What’s the Next Step?

We look forward to your application! The application deadline is November 10. However, we may close the application window sooner, so don’t wait until the due date to apply.

THANK YOU TO ALL WHO APPLIED! THE APPLICATION WINDOW HAS CLOSED.

Please note that due to the large number of applications, we may not respond to all applicants.

The post We’re Hiring an Operations Specialist appeared first on Boutique Japan.

Ekiben, ubiquitous in train stations throughout Japan, are much more than basic pre-arranged meals in a box. Reflecting local and seasonal specialties, the best ekiben are beautifully presented and feature a colorful array of ingredients, offering travelers a uniquely Japanese culinary experience.

Excited to explore Japanese cuisine while traveling between Japan’s best destinations? To help you travel like a local, we’ve put together this guide to Japan’s beloved train food so you can dine in style while riding the rails.

What Are Ekiben? 

The word ‘ekiben’ is a portmanteau, combining the Japanese ‘eki’ (meaning ‘train station’) and a shortened form of ‘bento’ (meaning ‘lunch box’). These boxed bentos are sold at long-distance train stations across the country, often using regional ingredients that capture the taste of Japan’s individual prefectures. 

A far cry from pre-packaged, nutritionally poor snacks, ekiben are well known for high-quality ingredients. To create a balanced meal, these bentos usually contain rice or noodles, vegetables, and meat, fish, or seafood for protein. 

The dishes can range from the simple (omelets, rice balls, tempura, or fried tofu) to the more extravagant (sea urchin, grilled beef tongue, stewed eel, and rice pilaf, or tender Wagyu beef). The katsu sando (breaded pork cutlet sandwiched in white bread) is a classic lunchtime favorite, and you’ll often see gyoza and sushi in ekiben form too. As long as it’s portable and designed for train dining, virtually any meal can be enjoyed as ekiben. 

The decorative outer packaging of ekiben is occasionally elegant or unique enough to warrant keeping as a souvenir. Whether lacquered wood, a ceramic pot, or a plastic storage box shaped like its bullet train namesake, these ekiben containers can be reused once empty – perhaps even for making bento at home.

While it’s not common etiquette to eat and drink on local transit in Japan, long-distance trains such as the shinkansen (bullet train) are a different matter. Not only is it perfectly acceptable to enjoy a meal on board, it’s a national tradition, and shinkansen seats have tray tables for this specific purpose. There’s something wonderfully charming about savoring your ekiben while watching the scenery fly past through the window. 

Read more about getting around in our comprehensive guide to train travel in Japan.

How Did Ekiben Become Standard Fare for Travelers? 

Especially compared to train food in other countries, ekiben are outstandingly beautiful and delicious. But they remain a food of the people, and their popularity has grown alongside the development of the unparalleled Japanese rail network. 

The first ekiben can be traced back to Tochigi prefecture in the late 19th century when a new JR line was established. At Utsunomiya Station in Japan’s northern Kanto region, vendors walked the platforms and sold a ‘station lunch box’ to passengers through the train window: a meal consisting of two freshly made onigiri (rice balls) and a few slices of pickled daikon (radish), all wrapped in a sheet of bamboo leaves. (Fun fact for food-lovers: Utsunomiya is now synonymous with gyoza!)

While not the elaborate ekiben we know today, these early train lunches were happily welcomed thanks to the pre-existing popularity of bento, a compactly carried and neatly compartmentalized boxed meal. Japanese families had been carrying bento to work or school for centuries, so train-specific bento was an easy transition. However, the earliest ekiben were not yet an affordable option for the majority of train passengers.

A few years later, a combination meal of white rice and side dishes like rolled omelets and fish cakes was sold by vendors at Himeji Station in Hyogo prefecture. In the late Showa Period, ekiben began to appear at successive stations, sold on the platform’s edge by stall holders taking advantage of the steam train’s frequent pauses along its route. 

By the 1950s, personal train travel was booming: more people needed to eat during their long journeys, and the use of more local ingredients made ekiben a cheaper and thus more accessible option for travelers.

By the 1980s, ekiben had evolved to a point of cultural necessity. Particular regional ekiben were only available at one specific train station, creating a layer of uniqueness to a traveler’s journey – though department stores also began hosting annual ekiben tournaments for people to try Japan’s regional varieties without the need to travel. 

Though today’s modern trains are much faster and there are more dining options available, ekiben are firmly entrenched in Japan’s culinary culture.

Where to Find the Best Ekiben

Ekiben are usually best purchased before your train journey: Though some trains will offer on-board food service (trolley service), it’s not a guarantee. For instance, the Kagayaki Shinkansen (Hokuriku Shinkansen), which connects Tokyo with Kanazawa, has the luxurious ‘Gran Class’ service. This ticket class comes with unlimited drinks and a small bento – though we still suggest shopping for bentos at Tokyo Station beforehand, as it’s a unique experience to browse the shops ahead of the journey. 

Scouring the shelves for a bento box that takes your fancy is a wonderful part of preparing for the shinkansen, and there are plenty of places to choose from. In Tokyo Station, you’ll find perhaps the biggest array of ekiben in the country: There are beautiful selections of bentos throughout the station, along with specialty snacks and sweets, and Japanese craft beers and sake to enjoy on the train.

Keep in mind that time of day makes a difference: browsing during the commuter rush-hour means you’ll definitely be queuing for your ekiben!

Here are a few of our favorite places in and around Tokyo Station to browse for unique and high-end ekiben:

• Daimaru Tokyo department store has a wonderful depachika (food hall) that opens at 10:00 am. You’ll find it connected to the station’s Yaesu North Exit. 
• eCute and GranSta, two shopping areas within the main ticket gates, are great places to pick up a variety of premium bentos, sweet treats, and more.
• Ekiben-ya Matsuri is an extremely popular store, just past the ticket gates on the first floor of Tokyo Station. With over 170 different types of ekiben, including many regional varieties from around the country, it’s a perfect place to browse. 
• For some quality sake to complement your meal, visit Hasegawa Saketen in the GranSta shopping area, which also has plenty of wine and craft beer.

Shopping for ekiben in-store also allows you to ask more questions before you buy. Bigger stores will have allergen information and English translations available, though there are often plastic representations or photos of the bentos on sale.

If you have food allergies or restrictions, read our guide to traveling in Japan with dietary requirements.

Best of the Ekiben Bento Menu 

With thousands of variations of ekiben available in Japan, it can be a little overwhelming to make a choice. Our preferred method is to keep an eye out for the most intriguing or beautifully packaged bentos while you browse the shelves. Culinary adventurers can opt for the specialties that each region is known for, like Hokkaido’s seafood, Mie’s Wagyu beef, or Sendai’s grilled beef tongue. 

Here are a few of the best varieties to try when traveling around Japan:

Shinkansen E7 kei Bento 

A perfect souvenir item courtesy of Ekiben-ya Matsuri in Tokyo Station, this shinkansen bento box comes in the form of a brightly painted plastic bullet train. Inside is a range of classic foods – fried chicken, onigiri, shrimp tempura and pickled vegetables – making this ekiben particularly appealing to the young travelers in your group.

Masu no Sushi Toyama

The most well-known regional dish of Toyama prefecture is Masu no Sushi: strips of local fatty trout that’s been salted and seasoned atop a round bed of dense, sticky rice. The ekiben version is also presented in a circular fashion, wrapped tightly in bamboo leaves to maintain pressure and held in a round cedar wood box which allows adequate aeration for the sushi. It’s so unique that there’s even a museum in Toyama City dedicated to the 300-year history of creating this regional specialty. 

Daruma Bento Gunma

Another popular collectible ekiben box is the daruma bento, shaped like the traditional doll from Takasaki in Gunma prefecture which is a talisman for good luck. After enjoying a meal of rice, chicken, and vegetables hiding beneath the daruma’s face, you can use the emptied daruma-shaped box as a coin bank via the doll’s open mouth. 

Hipparidako Meshi Nishi Akashi 

Akashi in Hyogo Prefecture is renowned for both its plentiful and tender octopus and the clay Takotsubo pots traditionally used to catch them. The result is an ekiben served in a reusable ceramic pot that’s opened to reveal fluffy rice on a soy sauce base, shiitake mushrooms, bamboo shoots, carved carrots, and the show-stopper: chunks of local stewed octopus. First sold at Nishi-Akashi Station along the Sanyo Shinkansen line, the Hipparidako ekiben is now a popular dish sold at multiple JR stations in Hyogo. 

Moo Taro Bento Mie

It’s difficult to miss the striking container of this Moo Taro Bento, shaped like a cow’s head complete with horns and a nose ring. Inside, you’ll find premium Wagyu beef and chopped ginger strips served on a bed of rice, with a small serving of pickles alongside – and you’ll also be treated to a musical rendition of the ‘Furusato’ folk song, which plays whenever the lid is removed. 

Kaizen Ezo Shomi Sapporo

The quality and freshness of the seafood from Hokkaido is outstanding, thanks to the cold waters surrounding the prefecture. Dining on the Kaizen Ezo Shomi ekiben is a luxurious yet surprisingly cost-effective way to sample the best of Hokkaido’s seafood: locally caught salmon, crab, scallops, sea urchin and fish roe, all served on a bed of vinegared sushi rice.

Ika Meshi 

Hailing from the Oshima area of Hokkaido, Ika Meshi contains two small simmered squids seasoned with soy sauce and stuffed with sweet sticky rice. This ekiben is usually sliced into rings for easy eating, although sometimes the squid is simply skewered on a stick. It’s most readily available at Mori Station and other stations in Hokkaido.

FAQ 

Are Bento Boxes Eaten Cold? 

While most bento and ekiben are designed to be delicious when eaten cold or at room temperature, on occasion, you may find bentos with self-heating boxes. Tucked inside the box is a heating element: simply pull the attached string and wait a few minutes for your meal to emerge steaming hot. Self-heating ekiben are usually more expensive, so if you’re keen to eat a hot meal, look out for the microwave ovens available at various shops and stations. 

To assuage any fears about food safety and the lack of refrigeration on board, ekiben packaging will clearly feature both expiration dates and times. 

What Is the Difference Between Ekiben and Bento? 

There isn’t really a difference between ekiben and bento except in their names. Bento is the catch-all term for compactly packed lunch boxes, while ekiben are a specific type of bento for eating on a train – and in some ways is seen as the high-end gourmet version of bento. Similarly, soraben are the air travel alternatives, purchased at the airport and eaten while flying. 

Are There Chopsticks in Ekiben? 

Yes, ekiben typically come with disposable wooden chopsticks and a small oshibori. Depending on the specific dish, many will also include a packet of soy sauce, some pickled or fresh ginger, or other seasoning. 

Can You Drink Alcohol on the Train? 

Yes, it’s quite common for Japanese people to accompany their ekiben with a cold beer purchased from the train station. Some train stations also have small liquor stores where you can pick up local craft beers, jizake (local sake), or even small bottles of wine designed for train travel. Just don’t overdo it, as train travel in Japan is meant to be enjoyed quietly.

Which Ekiben Will You Try? 

At Boutique Japan, we’re passionate about planning trips to suit your ideal mix of destinations, activities, and experiences – including food! Now that we’ve awoken your taste buds, get in touch about building a custom Japan itinerary that includes the country’s most unique and delicious food experiences.

The post A Guide to Ekiben: Eating & Drinking on Japan’s Trains appeared first on Boutique Japan.

If you have professional travel industry experience as a sales specialist designing bespoke trips for savvy world travelers, you may be the perfect fit! Experience as a sales specialist in the travel industry is strictly required for this role.

• Who Are We?
• Who Are You?
• Essential Skills and Experience
• Tasks and Responsibilities
• Important Details
• Apply

Know someone that’s perfect for this job? Please share this post with them!

Who Are We?

Boutique Japan is an award-winning travel company that specializes in crafting bespoke journeys for travelers from around the world.

Along with the unique experiences we offer, it is our extreme attention to our clients’ interests, priorities, and preferences that helps us ensure that each of our travelers has an amazing trip.

We love what we do, and are passionate about treating every task and interaction with a highly personalized approach.

Learn more about our team!

Who Are You?

You are a highly motivated luxury travel sales specialist seeking an exciting new opportunity alongside a tight-knit group of passionate travel obsessives.

As an experienced and talented travel industry professional, you’re equally at ease with luxury travelers looking for white-glove service, and adventurous high-end travelers seeking off-the-beaten-path experiences.

You will take on a challenging role at a dynamic US-based company, work on a remote basis, and live and breathe travel (both via Boutique Japan and our sister brand, Boutique Explorer).

Essential Skills and Experience for the Role

We are seeking an experienced Sales Specialist who will creatively and efficiently design truly unique itineraries for our sophisticated yet unpretentious clients.

The position requires an extraordinary work ethic, paired with a mix of creativity and extreme attention to detail. Essential skills and characteristics include:

• At minimum one to two years of experience as a sales specialist in the travel industry
• Native-level English fluency and superb writing and communication skills
• Familiarity and ease with a wide range of software and apps
• Outstanding customer service skills, and a refined ability to treat every interaction with an authentically personalized approach
• Extensive world travel experience, and a palpable enthusiasm for travel and adventure
• The ability to focus single-mindedly on the task at hand, while simultaneously managing numerous projects (and the calm perspective to prioritize wisely)
• A level of attention to detail and conscientiousness that occasionally makes others wonder why you care so much, coupled with the ability to take a step back and see the big picture
• An intrinsic desire to do great work, and track record of being able to manage yourself (we will support you, but you must be self-motivated to excel)
• A constant desire to improve yourself, as well as those around you (both personally and professionally)
• The humility and honesty to admit when you don’t know something, combined with the resourcefulness to help you find solutions to challenging questions and requests

Sales Specialist Tasks and Responsibilities

You will be responsible for putting together painstakingly considered itineraries around the unique preferences and priorities of our clients. As you master your responsibilities, you will take on an increasing number of clients, helping create exceptional experiences for travelers from around the world.

Tasks and responsibilities may include, though are not limited to, the following:

• Reply to new inquiries from potential travelers in a warm, human, and exceedingly professional manner, primarily via email and telephone
• Demonstrate your extensive knowledge and expertise through insightful ideas and questions, and read between the lines to home in on key traveler interests and needs
• Keenly perceive traveler personalities and preferences to thoughtfully suggest ideal accommodations, guides, and experiences
• Organize disparate trip ideas and priorities into cohesive bespoke itineraries that match and exceed the expectations of highly experienced world travelers
• Possess the creativity to quickly and efficiently design itinerary outlines, and patience to painstakingly map out complex itineraries in minute detail
• Compose accurate and beautifully written descriptions of destinations and experiences
• Perform in-depth research on a variety of topics
• Meticulously manage complex trip budgets involving a multitude of factors, and maintain extreme levels of detail and order in record keeping and updates to internal files and documents
• Seamlessly and simultaneously assist travelers at various stages (i.e., new inquiry, discovery, proposal, etc.) of the process
• Initiate bookings with guides, hotels, ryokans, and other suppliers
• Communicate extensively with team members and suppliers throughout the booking process to ensure arrangements are executed flawlessly
• Meet and exceed ambitious sales targets

As a member of our small and nimble team, you will also have the chance to play an active role in continually “leveling up” how we do things, and thus help shape the ongoing evolution of our company. This applies to everything from administrative processes, to how we interact with each other as a remote team, and of course our travelers’ experiences!

Important Details

This is a challenging role, and you will be working full time. But you won’t be working from a cubicle (unless cubicles are your thing), because the position is remote.

Your Location

Boutique Japan has been a US-based distributed company since we started in 2013, and this is a remote job for a US resident. As a close-knit team, we communicate with one another via various tools, and meet for inspiring in-person retreats on average one to two times a year.

But as appealing as it can be to some people, we won’t sugarcoat it: remote work is not for everyone. Many people prefer the structure and interaction of in-person office positions, and remote work can be lonely. So if you get the feeling that remote work might not be ideal for you, please trust your gut.

We are results-oriented above all, and while we will provide plenty of guidance and support (we want you to thrive), you must have a proven track record of successfully managing yourself.

Your Schedule

This is a full-time job of 36 hours per week, with full days (i.e., 8 hours) Monday through Thursday, and half-day Fridays.

As a US-based company, we work primarily during North American business hours. However, you might occasionally need to coordinate your schedule to speak with travelers and vendors located in other time zones, which may require a degree of flexibility on your part.

Compensation, Benefits & Perks

Pay will be commensurate with skills and experience, composed of a base salary plus commission. Provided you excel in the role, you will have the opportunity to increase your level of responsibility and compensation.

To complement your pay, we offer the following benefits and perks:

• The chance to work on a fun and dynamic team, in a company where there is room for you to grow and make a significant impact
• The opportunity to work remotely
• A human schedule that prioritizes results and deliverables
• Health and dental insurance
• 401(k) with up to 4% company match
• Generous paid time off, sick leave, plus US national holidays
• Fun and productive in-person team meetups (past locations have included Japan, Mexico City, Joshua Tree National Park, and more)
• An annual FAM trip beginning in the second year of employment

Know someone that’s perfect for this job? Please share this post with them!

I’m Ready to Apply! What’s the Next Step?

We look forward to your application!

The application deadline is August 18. However, we may close the application window sooner, so don’t wait until the due date to apply. Somewhere within your application, make sure to include the word onsen.

UPDATE: THANK YOU TO ALL WHO APPLIED! THE APPLICATION WINDOW HAS CLOSED.

Please note that due to the large number of applications, we may not respond to all applicants.

The post We’re Hiring a Sales Specialist appeared first on Boutique Japan.

The beauty of this trail lies in its changeability, moving from town thoroughfares on mountain slopes to winding dirt tracks amid dense forests. Historically connecting Kyoto and Tokyo, the Nakasendo is now one of Japan’s most renowned hiking routes. 

Instead of walking the full length of the original trail, many choose to complete smaller sections, particularly in the stunning Kiso Valley, with the beautifully preserved post towns of Magome and Tsumago among the highlights of a trek in this region.

While not impossible to squeeze in a half-day hike en route to or from Tokyo or Kyoto, we recommend spending at least one night at a post town on the trail as a fantastic way to experience rural Japan.

The walk from Magome to Tsumago can be accomplished in a single day, while hiking from Magome to Narai takes travelers on a three-day journey through the Kiso Valley on foot, which we’ve outlined in this guide.

History of the Nakasendo Trail

Over 330 miles (530 km) long, the Nakasendo Trail was first established in the 1600s as a trade route between Kyoto and Edo (modern-day Tokyo) that passed inland through Nagano’s mountains. Its travelers ranged from monks and merchants to samurai, high-class lords, and even royal princesses, all of whom refueled, rested, and slept at the 69 shukuba (post towns) dotted along the route. 

While much of the original path has now been overlaid with modern roads, there are still remnants of Nakasendo’s first ishidatami (cobblestones) in the sloping woodlands between Magome and Tsumago. Both of these post towns still emulate their 17th-century appearance: low-roofed timber buildings, protruding balconies, and an absence of power lines all make you feel you’ve gone back in time. 

Best Time to Hike the Nakasendo Trail

While it’s possible to hike the Nakasendo Way throughout the year, the trail is popular enough to be especially busy during peak travel seasons. However, if you happen to be visiting Japan during a holiday weekend or peak season, the Kiso Valley can still offer an escape from more crowded urban destinations.

Since you’ll be out in the elements, the seasonal weather can dramatically affect your experience of the trail. Spring (April/May) and fall (October/November) tend to offer the most pleasant climates, with limited rain and comfortable temperatures; whereas the summer months are hotter and more humid with a higher chance of rain and typhoons.

Winter on the Nakasendo can also be beautifully picturesque, but you’ll need to take extra care when packing your gear to ensure you’ll be warm enough and prepared for snow and sometimes ice. 

To get to grips with the Japanese seasons, see When Is the Best Time to Visit Japan.

Getting to the Nakasendo Trail

There are multiple possible starting points for the trail, with the most popular being the post towns of Magome and Narai in Nagano Prefecture. Magome and Narai lie at opposite ends of the most commonly hiked stretch of the Nakasendo, which can be hiked in either direction, and is easily accessed by train from Tokyo and Kyoto.

Starting in Magome

Magome is a beautiful place to begin your exploration of the Nakasendo Trail. This small, peaceful post town is known for its preserved Edo-era buildings and scenic views of the Kiso Valley. At an altitude of 1985 feet (600 meters), Magome’s mountainside location means travelers can acclimate here before starting to hike.

Traveling to Magome from Tokyo

If you’re traveling from Tokyo, take the shinkansen (bullet train) west to Nagoya Station – this journey takes approx. 1 hour 45 minutes. At Nagoya, you’ll transfer to the Limited Express train headed north to Nakatsugawa Station in the Kiso Valley (approx. 1 hour).

If you’re traveling with a lot of luggage, we suggest using Japan’s wonderful luggage-forwarding service to make your travel that much easier.

Looking for a day hike closer to Tokyo? See our guide to the best hikes near Tokyo. 

Traveling to Magome from Kyoto

From Kyoto, board the shinkansen to Nagoya Station, which takes about 35 minutes, then transfer to the Limited Express ‘Shinano’ train northwards to Nakatsugawa Station (approx 1 hour). On arrival, there are local buses that connect to Magome, around 25 minutes away. 

Starting in Narai

Once the official midway point of the entire Nakasendo Way, the post town of Narai has a wealthy past, still evident in the historic buildings lining its main street. Starting your hike here is a great way to transport yourself back in time amidst restored wooden houses and traditional details.

Traveling to Narai from Tokyo

From Tokyo, take the shinkansen to Nagoya Station, where you can catch the JR Shinano Express train to Kiso-Fukushima Station which takes 2.5 hours. From there, change to the local JR Chuo line to Narai Station (approx 20 mins). 

Traveling to Narai from Kyoto

If you’re coming from Kyoto, the above route is virtually the same. Take the shinkansen from Kyoto to Nagoya, then transfer to the Shinano Express train as far as Kiso-Fukushima Station. Transfer to the local train until you reach Narai Station. In total, the journey takes about three hours. 

For more information, see our guide to getting around Japan by train.

Nakasendo Trail Itinerary: 3 Days Exploring Japan’s Countryside 

Hiking on the Nakasendo trail between Magome and Narai is a wonderful opportunity to swap urban exploration for serene and stunning countryside. Over just a few days you’ll discover rural mountain passes, peaceful forests, historic post towns, and the best of rural Japan on foot. 

The itinerary below is one we recommend to travelers who want to add a mix of nature, tradition, and active exploration to a longer Japan itinerary. If you have less time to spare, the first segment can be planned as a day hike, ideally with a night in Tsumago.

Day 1: Walk from Magome to Tsumago

Start your day in the beautifully preserved post town of Magome, nestled on a steep slope of the Kiso Valley in Gifu Prefecture. Today’s 9 km hike is approximately 3-4 hours and takes you along some of the most well-preserved parts of the Nakasendo Trail before eventually reaching the next post town of Tsumago.

Heading uphill through Magome, you’ll pass old-fashioned wooden establishments serving soba noodles, oyaki dumplings, and gohei mochi – three local specialties – before joining the winding trail up through the rural countryside. Make sure to turn around for some spectacular mountain views, and keep an eye out for the historic Tateba tea house and its weeping cherry tree just outside. 

Upon reaching the Magome-toge Pass at the top of the hill you can relax: the rest of your route today is steadily downhill. This section of the trail allows you to enjoy spots of forested shade, cross bridges over rocky creeks, and pause at the serene Odaki-Medaki waterfalls. 

When you arrive in Tsumago, you’ll notice just how well-preserved the town is. Tsumago is one of Japan’s most picturesque historical villages. Since the 1960s, local residents have been successfully restoring the Edo-era buildings to their traditional lattice-wood appearance, and taking their visitors back in time as a result. Make sure to visit the twice right-angled masugata street, designed to protect against potential invaders, and perhaps pick up a walk certificate like Edo-era tourists once did. 

Some visitors to Tsumago prefer to opt for an extra day to explore the town further, and there are many small inns in and around town.

Day 2: Hike From Tsumago to Nojiri & Train to Kiso-Fukushima

Enjoy a rural Japanese breakfast ahead of today’s 18 km hike which takes approximately 6 hours to reach Nojiri, much of which is uphill (on an incline). On the way, you’ll be a bit more off the beaten path and walking through scenery including tall bamboo groves and cedar forests connected by rural mountain paths and wooden foot bridges.

First up is the pleasant walk from Tsumago to the small town of Nagiso, home to the wooden Momosuke bridge built in the 1920s. This is a good place to pick up snacks and drinks for the day. Next, you’ll go uphill through forest and farmland, at times passing right through domestic back gardens while locals tend to their plants. 

Upon reaching the Yogawa road, terraced rice fields begin to appear, and soon you’ll enter mossy forests with plenty of bear bells to ring in case of approaching wildlife. At the Nenoue Pass, it’s a downhill trail until you reach Nojiri, then catch an onward train to Kiso-Fukushima (30 minutes), which is home to many lovely ryokans. Perhaps you’ll find time for a steaming onsen to soothe any aching muscles after a long day too. 

Day 3: Hike Over the Torii Pass to Narai-juku 

From Kiso-Fukushima, catch a quick train to Yabuhara Station, hike about 3 hours going up and over the Torii Pass, then continue downhill to Narai-juku village. If you’re super active and keen to tackle another activity before leaving Kiso-Fukushima, there’s also a moderately intensive circular hike to a local waterfall (2-3 hours) with an ascent of 2075 feet (632 meters).

On arrival by local train in Yabahara, follow signs through the quiet town, heading up the mountain to the trailhead of the Torii Pass. This was considered the halfway point of the Nakasendo Road, and traveler documents were checked by feudal security, though nowadays it’s a beautifully ethereal spot. The Torii Gate is nestled among red cedar trees and ancient statues, and glimpses of the Kiso Valley can be viewed through the treetops. 

A well-maintained trail zigzags its way down toward Narai, another beautifully preserved village and your final destination for the day. Historically, Narai was the post town exactly midway between Edo and Kyoto, and was the trail’s richest community as a result. Often called ‘the town of a thousand houses’, Narai is a lovely place to explore; there are museums of folklore and artifacts, handcrafted ornaments and local lacquerware to buy, and historical buildings-turned-cafes to visit. 

Stop to marvel at the Kiso Bridge that crosses the Narai River: at 21 feet (6.5 meters), it’s one of Japan’s widest wooden bridges, built from ancient hinoki cypress trees.

Spend the evening at one of Narai’s many small inns, toasting to your successful exploration of the area on foot these past three days.

Nakasendo Trail Tips

Before setting off to hike Nakasendo, be sure to prepare to get the best out of your trip. Here are some tips to bear in mind:

Pack Light & Forward Your Luggage

Hilly trails and cobblestone pathways mean a good-fitting backpack rather than wheeled luggage is the best method for carrying your gear when hiking Nakasendo Trail. If you can live without your main suitcases during your time here, use Japan’s luggage forwarding services to skip your time on the Nakasendo altogether. 

Alternatively, there are tourist centers in both Magome and Tsumago that will forward your luggage between the towns for a small fee

Make sure to carry essentials in a day pack. These should include: 

• High energy snacks 
• Waterproof bag with medications and identification
• Collapsible walking sticks 
• Bag for carrying out trash
• Rain gear

Wearing hiking boots or good closed-toe shoes is essential to help protect your feet and ankles. The cobblestones get extremely slippery in rainy weather, so make sure your chosen footwear has a sturdy grip. 

Don’t Count on Regular Wi-Fi

Due to the remoteness of parts of the trail, Wi-Fi may not be available at all post towns or accommodations, so it’s recommended to pre-download translation apps and any maps you might need. 

For your best chances of accessing the web while hiking, you can also rent a pocket Wi-Fi device. 

Book Ahead for Accommodations with Meals

Booking your accommodation ahead of time is wise, particularly as towns in the Kiso Valley have limited accommodation options, which often book up well in advance. Make sure to include dinner and breakfast with your reservations, as other dining options may be limited. 

Where to Stay on the Nakasendo Road

There are beautiful places to stay along the Nakasendo Trail, with traditional ryokan inns and locally-run minshuku (guesthouses) in each post town. For the most part, your bedding and meals will be traditionally Japanese, perhaps with shared bathroom facilities too. 

As the Kiso Valley is renowned for its thermal hot springs, accommodations with private onsen are likely here. In your most likely destinations along the trail, consider these options for where to stay:

Accommodations in Magome

Many travelers begin in Magome and thus do not need a place to spend the night here. But if you’re ending your Nakasendo hike here, and don’t have time to continue onward to your next destination in Japan, consider one of Magome’s simple minshuku (guesthouses), such as the historic Tajimaya.

Accommodations in Tsumago

Most travelers spending one or more nights on the Nakasendo Road will spend a night in or near Tsumago, and it’s definitely worthwhile! 

The town is full of small, rustic but charming minshuku and simple ryokans. One popular inn for travelers is Fujioto, which is both traditional and tourist-friendly.

Accommodations in Kiso-Fukushima

Not all travelers will spend a night in this region, but if you’re hiking between Tsumago and Narai, this is a great area in which to rest your legs and soak in an onsen. There are a handful of very nice ryokans around here, including the simple but lovely Komanoyu among others.

Accommodations in Narai-juku

Narai is home to many cute and rustic minshuku, and also happens to boast one of the most luxurious properties to be found along the Nakasendo, Byaku Narai, a modern inn with traditional aesthetics that aims to preserve local architecture with a tasteful contemporary flair.

Looking for More Japanese Hiking Experiences? 

We hope we’ve inspired you to explore the Nakasendo Trail on foot, and that you’ll consider including some hiking in your custom itinerary!

The post Hiking the Historic Nakasendo Trail: 3 Days in the Kiso Valley appeared first on Boutique Japan.

On April 29, 2023, the government of Japan officially did away with its last remaining requirements for tourists, and travelers are no longer required to submit a vaccination certificate or negative Covid test to enter Japan! We do still recommend downloading the Visit Japan Web app to complete immigration and customs procedures in advance, for a smoother arrival, but there are no longer any Covid-related requirements

From the early days of Covid-19, our team of Japan travel experts has been closely monitoring developments and in constant contact with our network throughout the country. We update this page regularly (and whenever there are major updates) and it was last updated on April 29, 2023.

Japan’s Entry Requirements for Tourists

As noted above, Japan has formally lifted its final remaining requirements for travelers entering the country.

In short, here is what you need to know as of April 29, 2023:

• Travelers visiting Japan are no longer required to submit a vaccination certificate or negative Covid test.
• We do still recommend the Visit Japan Web app (see below).

For the most official details, please always make sure to contact your local Japanese Embassy or Consulate.

Visas (Not Required for Many Nationalities)

In the early days of Japan’s reopening, visas were required for all travelers, but no more! Now, independent travelers from dozens of countries are once again able to visit Japan visa-free.

Visit Japan Web

Visit Japan Web is an optional but recommended online application that helps streamline arrival procedures. To begin your registration, follow the instructions on the government’s Visit Japan Web page.

You can do this via desktop computer, though many travelers report finding the mobile app version easier. Once you’ve created an account, you’ll be prompted to enter personal details such as your name, flight details, and intended address in Japan (i.e., your first hotel).

Next you can begin entering other key details to help you speed through arrival procedures, including the disembarkation card for immigration, and declaration of personal effects and unaccompanied articles for customs. Once successfully completed, you will be provided with QR codes for these steps of the entry process. For a smooth arrival, make sure to have your QR codes handy for offline access.

Travel Insurance

Travel insurance is no longer required for tourists entering Japan. However, we continue to strongly recommend comprehensive travel insurance to cover unforeseen issues.

Covid in Japan

Japan, which is much larger than most people realize (with a population of 126 million), has fared remarkably well, especially when it comes to important metrics such as mortality.

It has also done so without relying on lockdowns or other mandates. At times in the past, the country was under a so-called “state of emergency,” though the impact of these was generally less disruptive than the strict lockdowns endured elsewhere.

Health and safety are taken very seriously in Japan, and travelers are often amazed by Japan’s cleanliness (along with Japanese food, it’s one of the best things about Japan). Japan’s deep-rooted culture of respect, an integral part of Japanese etiquette, certainly helps.

Masks have been common in Japan for many years (during allergy and flu seasons, for example), and even before the pandemic it was normal to see people wearing them. While masking is not legally mandated, it’s safe to expect you’ll encounter more masking than in your home country, and there may be scenarios where it is considered respectful to wear a mask in consideration of others.

Travel Insurance and Covid-19

The topic of travel insurance was already complex even before Covid-19, and now has become even more convoluted.

Fortunately, the majority of reputable insurance companies do now offer at least some pandemic coverage. Not every single potential issue is necessarily covered, but some key ones — for example, if you get Covid-19 and cannot travel — are covered by many.

Pandemic or not, we’ve always recommended comprehensive travel insurance, which can help protect you both financially and medically. For example, if you have to change or cancel your plans last-minute for a covered reason, or if you need to access medical care during your trip. It can also prove worth the investment in case of more minor issues, which can nevertheless wreak havoc on travel plans, such as unexpected flight changes, lost luggage, etc.

However, even the best policies don’t cover everything. For example, even among policies that offer a degree of pandemic coverage, most do not protect against border closures or other travel restrictions. This is why many travelers opt for “Cancel for Any Reason” (sometimes abbreviated as CFAR) coverage. Travelers with CFAR are more likely to be eligible to receive at least some insurance reimbursement for a broader range of reasons.

As far as providers go, Berkshire Hathaway Travel Protection is one good option for luxury travelers. Many of our travelers also work with Travelex, Travel Guard, Allianz, and RoamRight (to compare various policies side by side, refer to the insurance marketplaces SquareMouth and InsureMyTrip). For a different level of protection, more and more travelers are also looking to solutions like Medjet and Covac Global.

To make sure you get a policy that meets your specific needs, we strongly recommend you speak directly with a travel insurance provider. Let’s not mince words: insurance is not a fun topic, but in the Covid era it’s a travel essential.

Planning to Visit Japan in 2023 or 2024?

We’d love to help you make your long-awaited Japan adventure a reality. To begin planning your completely customized trip, visit our contact page for the best ways to get in touch.

The post Japan Ends Covid Requirements for Tourists appeared first on Boutique Japan.

Whether you’re traveling with babies, young children, teenagers, or all of the above, Japan’s engaging and eclectic culture has something for everybody.

To help you plan your trip, we’ve put together this list of 25 family-friendly activities in Japan. Enjoy memorable adventures as you experience Japan’s awe-inspiring bullet trains, magnificent castles, digital art exhibits, theme parks, and incredible food (from ramen and sushi, to burgers, pizza, and everything in between) wherever you go.

While not as off the beaten path as it used to be, most families still overlook Japan in favor of more “conventional” family travel destinations. Read on to learn more about what makes Japan such an appealing destination for both kids and adults.

Originally written in 2014, this post was updated and republished on December 21, 2022.

Why Families Love Japan

Japan is an outstanding family destination for many of the same reasons we love Japan in general.

It’s Safe and Convenient

Japan is perhaps the safest large country in the world, making the US and Europe look quite dangerous in comparison.

It’s also surprisingly easy to get around, even if you don’t speak the Japanese language.

Another surprise highlight for so many travelers is how beautifully and efficiently things tend to work in Japan:

• Japanese trains are spotless and depart and arrive on time
• Japanese customer service is wonderful, and people are astoundingly helpful
• And, of course, your kids (and you) will love riding the shinkansen (bullet train)

On top of all this, Japanese people cater exceptionally well to children and love family travelers!

Kids Love Japan

If you’re a parent reading this, it’s possible you had no more than a passing interest in Japan until your children told you they wanted to visit. For many of you, it’s a dream trip… for your kids!

Why do young people love Japan so much?

Japan is the home of so many things kids love: fast trains and robots, ninjas and samurai, anime (animation) and manga (comic books), Nintendo, and Hello Kitty.

It goes well beyond the surface, too. Japan is an intellectually curious child’s dream, with a beguiling modern yet traditional culture and fascinating recent and ancient history.

Adults Love Japan

One key to a successful family vacation is making sure everyone — parents included — feels involved and engaged.

Along with ensuring your kids have a great time, it’s a much better experience for all if the adults are really enjoying themselves as well.

If you are an adult, we think you’ll find several things you’ll want to do in our collection of bucket list-worthy Japan experiences.

Most are also great with kids!

25 Family-Friendly Activities in Japan

If you’re one of our travelers, we’ll offer highly personalized suggestions, based on your and your kids’ priorities, throughout the process of planning your Japan trip.

Even if you’re not one of our travelers, we hope you’ll find Japan travel inspiration in the list of family-friendly activities below.

Keep in mind that we recommend leaving at least a little unstructured time, though some families do better without structure than others.

Cities like Tokyo, Kyoto, and Osaka are perfect for a bit of aimless wandering. You’re virtually guaranteed to stumble upon unique things to see and do (and revel in the discovery). It certainly helps that Japanese cities tend to be extraordinarily safe.

Even if you love your free time, we find that younger travelers thrive with at least some structure — and please also bear in mind that many of the experiences listed below are best arranged with advance reservations.

We can help you create a balance of high-energy activities, exploring, and downtime — and make all the arrangements. But we hope you and your kids find inspiration in our suggestions below, whether you work with us or not!

Here are 25 family-friendly activities in Japan to inspire your itinerary:

1. Ride the World-famous Shinkansen
2. Visit the Snow Monkeys in Nagano Prefecture
3. Attend a Sumo Basho
4. Take a Taiko Drumming Class
5. Mingle with Deer in Nara or Miyajima
6. Spend the Night at a Buddhist Temple
7. Explore the Whimsical Ghibli Museum in Tokyo
8. Experience World-Class Aquariums in Osaka and Okinawa
9. Climb Mount Fuji
10. Walk Through Arashiyama’s Bamboo Forest
11. Immerse Yourself in teamLab’s Digital Art Installations
12. Experience Cosplay
13. Play a Traditional Japanese Instrument
14. Explore a Medieval Japanese Castle
15. Ski or Snowboard in Japan’s Legendary Powder
16. Soak in Akihabara’s Neon, Arcades, Electronics
17. Cycle Across the Shimanami Kaido
18. Spend the Day at a Japanese Theme Park
19. Take a Village-to-village Hike Through the Japanese Countryside
20. Attend a Japanese Matsuri
21. Experience a Tea Ceremony
22. Stroll Through Colorful Markets
23. Visit the Art Island of Naoshima
24. Stay at a Traditional Ryokan in the Countryside
25. Learn to Make Sushi or Japanese Comfort Food

1. Ride the World-famous Shinkansen

For most kids, riding the bullet train is a “must,” and fortunately for parents, it’s also usually the most convenient way to travel from city to city.

The shinkansen is not only fast and efficient, but it’s also an absolute pleasure to ride. Make sure to pick up an ekiben (train station bento box), as eating and drinking on the train is a key part of the experience!

Should you get the Japan Rail Pass?

2. Visit the Snow Monkeys in Nagano Prefecture

Watching the snowy faces of wild Japanese macaques peer through the steam from warm onsen pools in Jigokudani Yaen-Koen (Snow Monkey Park) is one of the highlights of traveling to Japan in winter.

Located in the Japanese Alps of Nagano prefecture, we recommend spending at least one or two nights in the region to be able to visit the famous monkeys without rushing.

3. Attend a Sumo Basho

Sumo is perhaps Japan’s best-known yet enigmatic sport. If your schedule allows, attend an official sumo basho (tournament). They occur six times a year, beginning in January and then every other month through November.

If your dates don’t align with a basho, by all means, try and attend a morning practice at a sumo-beya, where wrestlers both live and train.

4. Take a Taiko Drumming Class

A hands-on taiko drumming class offers the best of both worlds: engage in a centuries-old cultural practice and expend some serious energy in the process. Take a family class and learn why it’s such a significant element of folk culture and matsuri (festivals) across Japan.

5. Mingle with Deer in Nara or Miyajima

There are two destinations worth checking out if you’d like to spend some time with Japan’s native sika (deer).

The first is Nara Park in the city of Nara, less than an hour away from both Kyoto and Osaka. Purchase some shika senbei (deer crackers) from the nearby stalls and see how quickly you can make a gang of four-legged friends.

If Hiroshima is on your itinerary, make sure to pay a visit to nearby Miyajima Island, home to more than a thousand tame sika coexisting with island residents.

6. Spend the Night at a Buddhist Temple

Deep in Wakayama Prefecture, south of Kyoto, the mountaintop community of Mount Koya is home to dozens of temples where you can stay overnight in a shukubo (temple lodging).

While these traditional accommodations are quite rustic and spartan, you’ll have the chance to interact with resident monks and enjoy Buddhist vegetarian cuisine during your stay.

7. Explore the Whimsical Ghibli Museum in Tokyo

Dive into the imaginative world of Studio Ghibli and iconic director Hayao Miyazaki, best known for films including “Spirited Away” and “My Neighbor Totoro.” At the Ghibli Museum, you can immerse yourself in the magical exhibitions dedicated to the studio’s productions.

8. Experience World-Class Aquariums in Osaka and Okinawa

At Kaiyukan Aquarium in Osaka, the ecosystems of the Pacific Rim regions are brought to life. You can interact with creatures in the touch pool and experience the mystical night aquarium experience where technicolor sea creatures drift by under subdued lighting.

The Churaumi Aquarium in Okinawa offers a glimpse into the waters, ecology, and life surrounding the island. Experience enormous whale sharks, manta rays, and other large species in the aquarium’s massive tanks.

9. Climb Mount Fuji

Hiking up Mount Fuji is a terrific challenge for active families. This adventure is best undertaken during the official climbing season, which typically begins in early July and ends in early to mid-September.

If summiting Fujisan sounds too daunting, but you’d like to plan for a day in nature, consider one of the more accessible day hikes near Tokyo (Kyoto is also home to many excellent day hikes).

10. Walk Through Arashiyama’s Bamboo Forest

Located on the western outskirts of Kyoto, the picturesque Arashiyama fills up with travelers for good reason. With its meandering river and lovely mountains, it’s one of the city’s most scenic districts, and at its heart is the famously photogenic bamboo forest.

Expect crowds, though even when it’s filled with admirers, it can offer an ethereal experience. You’ll want to spend at least a half-day (or longer) exploring this wonderful corner of Kyoto.

11. Immerse Yourself in teamLab’s Digital Art Installations

The digital art collective known as teamLab has taken the world by storm. There’s no better place to experience their wondrous digital worlds than Tokyo, where teamLab offers a rotating mix of temporary and semi-permanent exhibits.

12. Experience Cosplay

If you want to take dress-up to the next level, Japan is the place. Whether you’re dressing up as Pikachu to sing karaoke or learning how to properly wear a formal kimono, both whimsical and culturally fascinating options abound.

13. Play a Traditional Japanese Instrument

Along with taiko (see above), there are plenty of other wagakki (traditional Japanese instruments) you can try your hand at while exploring Japan. Popular options for single-day lessons include the stringed shamisen and koto and the shakuhachi flute.

14. Explore a Medieval Japanese Castle

European castles have nothing on their Japanese counterparts: turrets and towers were built of medieval materials like wood and stone, and moats protected the expansive grounds. You can almost hear the armies of samurai as they descend on the fortresses.

While some castles (like Osaka Castle) look nice on the outside, for a deeper experience, we recommend visiting the beautifully preserved castles of Himeji, Hikone, or Matsumoto to get a real glimpse of life as it was in feudal Japan.

15. Ski or Snowboard in Japan’s Legendary Powder

Families with a love of winter sports can build an itinerary around skiing or snowboarding in one of Japan’s famed ski areas.

Hokkaido, the northernmost island, is a winter wonderland renowned for its abundant snowfall and premium powder, while Tohoku and the Japanese Alps also offer an array of worthwhile winter resorts.

16. Soak in Akihabara’s Neon, Arcades, Electronics

Gamers of all ages can lose themselves in the five-story arcades of Akihabara in Tokyo, each floor featuring a different genre and highlighting the most iconic titles ever produced. Beyond the games, Akihabara is also a paradise for electronics lovers.

17. Cycle Across the Shimanami Kaido

For an escapade on two wheels, pedal across the Shimanami Kaido, Japan’s most popular cycling route and a bucket list ride for cyclists worldwide.

While traversing the 47-mile island-hopping stretch between Onomichi and Imabari, you’ll pass through quaint Japanese fishing villages where you can stop and refuel with local delicacies, including fresh grilled seafood and mandarin gelato.

18. Spend the Day at a Japanese Theme Park

If high-adrenaline rides and rollercoasters are more your speed, Japan has world-class amusement parks, ranging from the classically whimsical to a thrill-seeker’s nirvana.

Some of Japan’s best-known theme parks include Tokyo Disneyland, DisneySea, Universal Studios Japan, Sanrio Puroland, and Fuji-Q Highland.

19. Take a Village-to-village Hike Through the Japanese Countryside

Walking along historic trails is an unforgettable way to immerse yourself in the countryside and get a taste of old Japan.

The Nakasendo Road was used by samurai to travel between Tokyo and Kyoto during the Edo period. Even if you’re not up for a multi-day hike, it’s possible to walk along a short part of the road in as short as a half-day, spending time in the meticulously preserved village of Tsumago.

The remote Kumano Kodo is best experienced as a multi-day hike through the UNESCO-recognized region of Kumano, with its abundance of historical and spiritual sites. You’ll pass through charming villages and beautiful landscapes, stopping to enjoy fantastic onsen and local cuisine.

20. Attend a Japanese Matsuri

Matsuri (festivals) are ubiquitous throughout Japan. These unique celebrations are full of high-energy dancing, vibrant colors, and vigorous chanting and typically involve processions where locals carry huge, intricately decorated mikoshi (portable shrines).

At most matsuri, street food is also a highlight!

21. Experience a Tea Ceremony

You could spend a lifetime practicing tea, but even tourists can get a taste of Japan’s traditional tea culture. In Kyoto and beyond, there are charming, old-fashioned tea houses that offer abbreviated yet elucidating tea ceremonies for curious travelers.

It’s important to note that if you or your kids can’t sit still for an hour or so, this experience is probably not for you!

22. Stroll Through Colorful Markets

Japan’s bountiful markets are a veritable sensory overload, with some of our favorites including Tokyo’s Tsukiji Market, Kyoto’s centuries-old Nishiki Market, and Omicho Market in Kanazawa.

23. Visit the Art Island of Naoshima

Naoshima, popularly known as Japan’s “art island,” is a mecca for art lovers of all ages.

Enjoy the scenic landscapes of the Seto Inland Sea, take in a mix of surreal and magnificent art and architecture, and soak in the laid-back island vibes of the region’s quaint fishing villages.

24. Stay at a Traditional Ryokan in the Countryside

Staying at a traditional ryokan (Japanese-style inn) for a night or two is a wonderful experience for adventurous families.

Japanese families typically all share one room together when staying at a ryokan, though this is not required. When you check in, you’ll leave your shoes at the entrance, and once in your room, you’ll shed your street clothes in favor of yukata robes.

Highlights of a ryokan stay include sipping tea, soaking in onsen, and incredible multi-course meals. This is a relaxing and culturally fascinating experience for many families, but if your family likes to move fast, then one night is probably more than enough!

25. Learn to Make Sushi or Japanese Comfort Food

Whether you love to cook or simply want a fun activity to keep your kids engaged (and well fed), private cooking classes are a great way to spend a few hours.

Options range from learning to prepare sushi with a master chef to more informal home cooking classes with friendly locals.

Family Travel in Japan: Other Logistical Considerations

Here are a couple of other things families should keep in mind when planning a visit to Japan.

Strollers and Car Seats and Diapers, Oh My!

Since there is limited space for large items on trains, we typically recommend traveling with a compact folding stroller.

This will prove more convenient not only on long-distance trains but also on public transit, in taxis, and also when walking through narrow streets or entering small shops and restaurants.

Fortunately, Japan’s roads and sidewalks tend to be wonderfully maintained, which helps make walking around with a stroller a breeze.

Whether or not to travel with a car seat is up to you. Typically, taxis in Japan do not require children to ride in car seats, though for longer transfers (for example, airport transfers), it’s worth asking your transport provider if they can provide a car seat or not.

As for supplies, such as diapers? We usually suggest bringing a good supply to at least get you started, as it’s not always easy to find the exact supplies you will need for your baby once on the ground.

One “trick” we recommend is to make use of Japan’s excellent luggage forwarding services. This way, you can bring one suitcase dedicated to baby supplies without having to carry it everywhere.

For more tips, see our Expert Tips for Your Japan Packing List.

Are There Child Discounts in Japan?

In short, yes, though only to a point.

For example, at many accommodations, children do pay less (depending on their ages at the time of travel), but it’s not always the case at all hotels or ryokans.

As for transport, children aged 11 and under do pay less for trains and bullet trains, but those 12 and over pay the full adult fare. Tours and experiences tend to be similar, though it varies by service.

Apart from accommodations, tours, and transport, you will almost certainly end up spending less on the ground when it comes to meals, for example (learn more about how much things cost in Japan).

Embark on a Once-in-a-Lifetime Trip to Japan

We believe your trip should reflect your personal sense of adventure and style and that no two families (or itineraries!) are alike.

If you are looking to embark on a once-in-a-lifetime trip to Japan, we have resources that can help. Start by checking out our sample travel itineraries and learning about our trip-planning process.

The post Family Travel in Japan: 25 Ideas for Exploring Japan with Kids appeared first on Boutique Japan.

Japanese food is astoundingly varied and overwhelmingly healthy, but traveling around Japan with special dietary requirements — whether you’re vegan, have celiac disease, or adhere to a kosher or halal diet — is no easy feat.

The good news is that it’s definitely possible, with proper advance planning. To help you get more out of your trip we’ve put together this introduction to exploring Japan if you have unique dietary needs.

Originally written in 2016, this post was updated and republished on Dec. 20, 2022.

Dietary Restrictions Are Not Always Accommodated in Japan

Let’s get the bad news out of the way first.

Apart from the challenge of looking out for ingredients you may not be familiar with (and the fact that you probably don’t speak or read Japanese), one of the main obstacles you can expect to face as you travel around Japan is that dietary needs are simply not always catered to.

If you’re from the US or Australia, or any other country where dietary restrictions are common, this may come as a surprise.

But it’s true: Unfortunately, special dietary requirements – even serious food allergies – will not always be accommodated in Japan.

(If you’re accustomed to having your dietary needs catered to wherever you go, it can be hard to wrap your mind around this.)

One of the main reasons for this is that food allergies and dietary restrictions are not widely discussed in Japan.

In Japan, it is far less common for people to have or voice special dietary needs. Because of this, fewer people are familiar with special diets that may be common in your home country (for example, eating vegan or gluten-free).

In cities like Los Angeles and Sydney, if you inform your server that you don’t eat gluten or animal products, chances are that your message will come across loud and clear, and you’ll receive guidance on which options you can safely eat.

But while awareness of dietary requirements has increased in recent years, particularly in cities like Tokyo and Kyoto, it’s far from common knowledge in Japan, and even less understood in rural parts of the country.

Explaining Your Dietary Needs in Japan

As you explore Japan, you may find yourself in the position of having to explain your dietary requirements more often, and in more detail, than you’re used to.

Simply stating that you have celiac disease, or don’t consume animal products, likely won’t suffice. A greater degree of explanation is required to clearly convey specifically what you can and cannot eat or drink.

If you don’t speak Japanese, this can be a challenge, and it’s helpful to learn some key words and phrases to help you along the way.

Our free digital Japanese phrasebook includes useful general words and phrases, such as “I can’t eat ___” and “I’m allergic to ___“:

Allergens Commonly Found in Japanese Foods

To help fill in the blanks, it’s a good idea to become acquainted with some of the foods and ingredients you may need to avoid during your Japan trip.

Ubiquitous Japanese Ingredients: Dashi and Soy Sauce

The two most common Japanese ingredients that come up as potential issues for our travelers are dashi and shoyu (soy sauce).

Dashi (出し or だし) and soy sauce (醤油 or しょうゆ) are found throughout Japanese cuisine, and avoiding them requires special effort.

Dashi stock, which is made from kombu (kelp) and katsuobushi (bonito) fish flakes, is particularly problematic for vegans and strict vegetarians.

Even if you’ve never heard of dashi, chances are you’ve consumed it, as it’s found in countless Japanese dishes, including miso soup.

As for soy sauce, travelers with celiac disease know all too well that most soy sauce contains wheat, and is thus off the table.

7 Common Food Allergens in Japanese

Along with dashi and shoyu, here is a short list of other common allergens you can expect to encounter in Japan.

Learning the Japanese translations of your allergens can go a long way toward helping you find packaged foods and menu items that may be safe for you to eat.

If you have time to practice before your trip, it can also be helpful to learn the pronunciation of your allergens, though showing the written words in Japanese also comes in handy when you’re unsure whether or not an ingredient will be present in your meal.

Japanese Etiquette and the Importance of Providing Advance Notice

Advance notice may not be possible if you’re grabbing a meal on the fly. But for special meals and ryokans (Japanese-style inns), it’s essential that you voice your dietary needs at the time of booking.

As explained in our article on sushi etiquette, “If you have any special dietary requests, you need to inform the sushi shop at the time of making reservations – not on the day of your meal.”

This rule applies not only to sushi, but also to other restaurants, izakayas, and ryokans.

Typically these establishments plan their menus in advance, with great care. By explaining your needs when you make the reservation, you are giving them the opportunity to accommodate your needs.

Be aware that because ingredients such as dashi and soy sauce are fundamental to so much of Japanese cuisine, not all restaurants or ryokans are able to alter their menus to fully exclude them.

If your request is declined, it may be that dashi or soy sauce (or another “problem” ingredient) is simply an inextricable part of the menu, and cannot be excluded or substituted for another.

Despite the challenges, an increasing number of restaurants, izakayas, and ryokans are happy and willing to do their best to accommodate a variety of dietary needs.

It’s true that there is a possibility your reservation may be declined if the chef feels they can’t properly accommodate your request. On the other hand, failing to inform them would be extremely inconsiderate, and a major etiquette faux pas.

Additional Resources

Traveling through Japan with dietary restrictions is harder than most people expect, but most travelers will agree it’s worth the effort. To help you on your trip, here are some additional culinary resources.

Visiting Japan with Celiac Disease

If you have celiac disease, by far the best resource we’ve seen is The Essential Gluten Free Guide to Japan, by the insightful Jodi Ettenberg of Legal Nomads.

Legal Nomads also offers an indispensable Gluten Free Restaurant Card in Japanese.

Traveling Through Japan as a Vegan or Vegetarian

It’s quite possible to enjoy delicious meals and find vegan and vegetarian restaurants, particularly in urban centers like Tokyo and Kyoto.

However, Japan’s deep connection to the sea means that many of its most well-known dishes contain seafood. Ingredients like dashi (see above) and bonito (fish flakes) are common Japanese staples.

While not necessarily “foolproof,” one wonderful type of cuisine to seek out is shojin ryori (traditional Buddhist food). A typical shojin ryori meal is virtually certain to be vegetarian, though it’s not always strictly vegan.

If you need a quick solution on the go, convenience stores (such as 7-11, Family Mart, and Lawson) typically carry a variety of prepared foods and packaged snacks, many of which may suit your dietary needs.

Helpful Links

To complement our tips above, here are some helpful links for travelers who eat vegetarian, vegan, kosher, and halal:

• Health Food, Vegetarian & Vegan Restaurants in Japan
• How To Eat Like A Buddhist Monk
• Kyoto’s Best Vegetarian Restaurants
• A list of kosher foods, and their Japanese names
• Halal Food in Japan (Basics for Muslim Travelers in Japan)

We hope this introduction to traveling around Japan with dietary requirements helps you prepare for, and better enjoy, your trip to Japan!

Looking for Authentic Japanese Culinary Experiences?

Every traveler (and trip!) has a unique blend of bucket-list experiences, must-try foods, and destinations to explore. We have resources that can help you plan a once-in-a-lifetime trip – so you can enjoy Japan’s extraordinarily varied and delicious cuisine. 

Start by checking out our sample travel itineraries and learning about our process of crafting customized trips for travelers seeking unique, authentic experiences.

The post Traveling to Japan with Food Allergies and Dietary Restrictions appeared first on Boutique Japan.

Then the morning came clear and fresh, and I walked to Matsumoto Station. The view from the huge glass windows of the west exit was that of the Alps, the snow-capped mountain range in the distance. In stark, wintry relief against a clear blue sky, it’s a sight that etches itself into the very ventricles of your heart.

It calls to mind Robert MacFarlane’s meditation on mountains, on how they, “like all wildernesses, challenge our complacent conviction — so easy to lapse into — that the world has been made for humans by humans.”

If you travel to Matsumoto, arrive in the morning and let this be the first sight you see out of the station gates.

Matsumoto is famous for its magnificent black castle, museums, and surrounding mountains. Though it is the second largest city in Nagano prefecture, the city center is a manageable size, with wide pavements and boulevards that make it perfect for exploring on foot or bicycle.

The city architecture also seems to have an elegant, old-fashioned charm. There are old buildings from all periods, and many businesses have kept much of the slightly antiquated shopfront signage with fonts from decades ago.

Most importantly, it is a small city with a big heart. The people are as warm as the mountains are cold. A lady struck up a conversation with us about an umbrella stand in front of her shop. Smiles seem that much warmer after the coldness of the metropolis.

All this makes the city feel wonderfully removed from the hectic pace of urban living, a pause button in the form of this charming place just a few hours from Tokyo.

Originally published in 2019, this article was updated and republished on Oct. 25, 2022.

Things to See and Do in Matsumoto 

Matsumoto is a compact city, but it doesn’t lack for things to do. Whether you’re interested in castles, art, food, or shopping, there’s something for everyone here.

Visit the 16th-Century Matsumoto Castle 

Matsumoto is famous for its 16th-century black castle. A designated National Treasure, I think of it as the visual yin to Himeji Castle’s yang. By day, it is striking; by night, downright dramatic when lit from below, reflected in the surrounding pond.

The grounds outside the castle are lush, with a notable grove of plum trees—perfect for a romantic date of sorts. With plenty of space to roam around, there’s always a chance of encountering a friendly puppy or two around the castle.

History buffs should not miss visiting Matsumoto-jo, and everyone should go for the view of the surrounding mountains from the top floor.

Hop Down to Nawate Street 

This street is a hop, skip, and jump away from Matsumoto Castle. Also known as Frog Street, it is lined with souvenir shops, snack stands, a few cafes and restaurants, a cotton candy machine, and an antique shop with an assortment of bric-a-brac verging on junk.

As befits its nickname, there are plenty of frog-themed goods to be found. It’s a nice road to walk along on your way to the next destination.

Take in the Historic Buildings of Nakamachi Street

Literally meaning “center” and “town,” Nakamachi Street, unsurprisingly, was in the center of Matsumoto when it was a castle town.

Part of the historic district of Matsumoto, this street is lined with beautifully preserved old buildings that are now largely crafts and folk shops, restaurants, and an inn or two.

It feels remarkably well-curated—each shop seems to have something delightful to discover, whether it’s ceramics or local miso—and it’s a wonderful street to explore.

Particularly noteworthy are the kura or old warehouse-style buildings built in the wattle and daub style, typical of districts with a significant merchant presence. They are recognizable by their stylish and characteristic black-and-white “sea cucumber” plaster walls for fire prevention.

One example is the Kurassic-kan, with its slightly groan-inducing name (a pun on “kura” and “classic”). It had a former life as a sake brewery, and is now used for exhibitions and the like, even housing Japanese gardens. where you can enjoy seasonal flower viewing.

In what seems like mind-boggling but charming specificity, there’s also a museum dedicated entirely to antique scales (measuring equipment, not fish) of all kinds—for sorting silkworm cocoons by weight and sex, for instance.

See Yayoi Kusama’s Work at the City Museum of Art

If you have only one day in Matsumoto, make this the focal point of your visit. Yayoi Kusama was born in Matsumoto, so it is fitting that one of the largest museums dedicated to her work is located right here.

If you haven’t been able to score tickets to her museum in Tokyo—which is also a lovely experience, albeit one requiring more planning—just head down to Matsumoto and show up at the City Museum of Art. Here, you can just walk in and buy tickets on the day you arrive.

Matsumoto has not reached fanatic tourist heights yet, so queues last a few minutes at most, and it is wonderful to experience Kusama’s art without the usual metropolitan hordes.

I can’t tell you how great it is to simply take a seat in the “Love is Forever” room and allow yourself to be swallowed by the huge, psychedelic canvases lining the walls. Plus, you can take photos in this section!

Enjoy Woodblock Prints at the Japan Ukiyo-e Museum

This museum is home to one of the world’s largest private art collections, but the actual number of woodblock prints on display is on the lower side—though it’s rotated fairly regularly.

It’s still worth a trip for serious woodblock print aficionados. The Japan Ukiyo-e Museum is a little farther afield of the city center, just a short 10-minute taxi ride from Matsumoto Station.

Explore Matsumoto’s Many Independent Shops

Yes, it’s an umbrella term that doesn’t even begin to cover the number of delightful little establishments waiting for you to discover them. Small cafes, izakaya, restaurants, and galleries abound. You’ll spot a few bakeries.

There are numerous shops selling crafts, ceramics, lacquerware, art, watches, antiques, secondhand books, and more. Let your eyes and feet be your guide.

I personally loved Schrödinger’s Closet, not far from the Yayoi Kusama Museum. What I thought was going to be a random little clothes shop turned out to stock some seriously swag-worthy gear. They also stocked these fantastic little hand-painted brooches in the shape of human hearts by an immensely talented local high schooler.

Side Trips From Matsumoto 

Matsumoto is a great place to base yourself for a few days before venturing into the surrounding Alps. Here are just a few suggestions.

Kamikochi

When the hiking season begins and warmer weather arrives, strap on your walking boots and head for the mountains of Kamikochi.

Kamikochi is a mountain resort in the Japanese Alps, and it’s one of the most pristine, gorgeous mountain areas in the country, with the kind of landscapes that make your breath catch in your throat. Lush forests, hiking trails, and spectacular views are plenty, as are onsen soaking opportunities.

It’s easily accessible from Matsumoto by a 90-minute bus ride. Visiting in a day is possible, but even better is to stay a few nights after a little time in Matsumoto, to explore the mountains. Perfect for hikers, bird-watchers, and nature lovers in general.

Norikura Kogen Highlands 

This area is another fantastic destination for outdoorsy types. Summer sees excellent hiking conditions (check out all the waterfalls), while the Japanese winter is all about snowboarding and skiing. Or you could just soak in one of the onsen hot spring baths.

Hida Takayama

Usually known as Takayama, this little mountain town is a two-and-a-half hour bus journey from Matsumoto, so you’ll want to make it an overnight (or two-night) stay rather than a day trip.

Takayama is a favorite with travelers for the picturesque, old-world Edo-style architecture and small-town atmosphere, as well as the two major Japanese festivals in spring and autumn—the Sanno Matsuri and the Yahata Matsuri. Of course, meals centered around delicious local Hida beef is another reason to visit.

Don’t forget to visit the small but charming town of Hida Furukawa, just 15 minutes away from Takayama on the local train. It was the town that inspired Itomori, a fictional town in Makoto Shinkai’s blockbuster anime film Your Name. Fittingly, there have also been writing retreats held here.

Eating in Matsumoto 

Nagano has no shortage of great food. Everyone will tell you it’s probably because of the mountains, and by extension, the delicious water. Whatever it is, there’s no denying that the food is spectacular.

Also, the cost-performance of eating out in Matsumoto—or cospa as we like to say in Japan—is fabulous. As a Tokyo dweller, I came to Matsumoto and cried over all the expensive lunches back in the Big Ume. It’s just a fact of small city living. The quality of cafe food in Matsumoto is uniformly high and priced far more competitively.

There’s way more bang for your buck here. Go before urban inflation catches up.

Soba 

Buckwheat noodles are a Nagano speciality, so you are pretty much duty-bound to seek them out if you visit any town in this prefecture.

I find it hard to rave about soba joints in Tokyo because I’ve been so spoiled by small mountain town soba restaurants. The noodles here are just delicious—nutty, with that vital al dente bite to them. And once again, it’s all about the cospa.

You’ll want to look out for hachiwari or juwari soba, which refers to the ratio of buckwheat to wheat flour in the noodles.Hachiwari is a ratio of 8:2, whereas juwari is 100 percent buckwheat. The latter is the safest bet for people on gluten-free diets. But there’s no guarantee about the dipping sauce, so you’ll need to check if the soy sauce used contains any wheat.

Nozawana 

You’ll see this leafy Japanese mustard green, which is great pickled or stewed, in restaurants, souvenir shops, and the rice balls in the local convenience shop.

Horse meat 

Specifically, raw horse meat, or basashi. Don’t knock it until you try it. Raw slices of cold horse sashimi served with local soy sauce and a small pile of finely grated garlic ranks as one of the top most exquisite mouthfuls in the prefecture. Even better if you find it drizzled with a little nutty sesame oil.

Miso

Everywhere you turn, you’ll see Shinshu miso—a salty, earthy, umami-packed yellow paste made by fermenting rice, salt, and soybeans—being sold in Matsumoto.

Shinshu is the name for an old province that’s now modern-day Nagano prefecture, with its capital near what is today Matsumoto. With its cool weather, clean air, and fantastic local ingredients, the city has great conditions for aging miso. It’s no surprise that it produces such delicious miso.

Shinshu miso makes a great souvenir or gift for the chefs in your life. Miso soup is an obvious dish, but you could also use it as a marinade for fish, meat, or vegetables. Smear on rice balls before grilling; mix with chunks of crispy lard and broiled tomatoes for a funky, salty dip that’s out of this world.

Cheesecake

I’m not kidding. A shop called Komugi-ya sells some of the most phenomenal cheesecakes I’ve ever had. Think flavors like Parmesan and Camembert. Eat and weep tears of joy.

Planning Your Trip: When to Visit 

Anytime.

It’s hard to find a bad time to visit Matsumoto, since each season has its own charm.

The best time to visit Japan is unique to every person. For some people, Matsuomo’s picturesque winters are ideal, while others prefer the spring cherry blossom season, or Matsumoto’s warm and pleasant summers.

Winter is great if you love winter sports—ski trips out to the nearby mountains will be a blast. Plum blossom season is lovely; cold but not winter-frigid, and you’ll still be able to enjoy the snow-capped mountains.

The hiking season is always a good time to visit. Spring is gloriously lush, and autumn turns the surrounding greenery into streaks of yellow and red.

Even summer is a good time to visit. There are festivals, and the mountains make Matsumoto far less humid and hot than it could otherwise be.

Getting Around the City

Central Matsumoto is quite compact, so most of the major areas can be covered in a day or two. Walking is the best way to discover the city.

Alternatively, hop on a bicycle. Some hostels and hotels have bicycles available for rental. If you want to explore the surrounding mountain towns, renting a car is also a good option.

Accommodations 

Because it’s in the heart of the mountains, there’s no shortage of hot spring inns in Matsumoto. A favorite luxury option is KAI Matsumoto.

Located a 15-minute drive from Matsumoto Castle, guests will love the contemporary take on traditional ryokan rooms, outdoor baths with gorgeous mountain views, regional wine selections, and nightly concerts in the lobby.

A more budget-friendly option is Tabi Shiro, a charming local guesthouse in the city run by some super friendly folks. Bonus: You’ll snag a free drink ticket when you check in.

Final Thoughts on Matsumoto

If you’re looking for a Tokyo getaway, Matsumoto is a perfect choice—it’s sure to charm the first-time visitor. But it’s also a fantastic base for day trips out to Nagano or Gifu prefectures, and a great transition point for heading out into the Central Alps.

Cities like Matsumoto are often overlooked by first-time visitors to Japan in favor of destinations like Tokyo and Kyoto. But if you have more time to spare, and a taste for a slower pace of travel, you’ll love a city like Matsumoto. If you’re planning a holiday to Japan, why not make some time for a trip out to these parts?

Looking for More Authentic Japanese Experiences?

We believe your Japan itinerary should be a reflection of your personal sense of adventure and style, and that no two travelers (or trips!) are alike. If you are looking to embark on a once-in-a-lifetime trip to Japan, we have resources that can help.

Start by checking out our sample travel itineraries and learning about our process of crafting customized trips for travelers seeking unique, authentic experiences.

The post Things to Do in Matsumoto: Culture in the Japanese Alps appeared first on Boutique Japan.